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1

assistant account executive

  • Continue all task and responsibilities as business Development Representative.
  • Create extensive research documents for each client pre-demo
  • Managing Sales Engagement Platform (Outreach)
  • Create detailed business plans to facilitate clients needs and goals.
  • Maintain Salesforce (keep track of all data of Leads, Contacts, Accounts, Opportunities.
  • Create customized reports and dashboards for the team to reach maximum efficiency.
  • Managing and creating the companies website using WordPress.
2

assistant account executive

  • Conducted industry relevant research to keep clients apprised of trends in their respective categories
  • Compiled competitive reports for new business pitches 
  • Liaised with client representatives (Nikon and Benihana)
  • Conducted market research to support the strategic planning department and briefed creative
3

assistant account executive

  • Helped start up the production of the printed advertising for a Regional Grocery Chain
  • Assisted in the training of new Account Executives and Production Artists
  • Proofread pages throughout production and coached others on proofreading skills
  • Updating existing marketing campaigns in Mailchimp. 
4

assistant account executive

  •  Oversaw complex campaign launches that received media acclaim, positive data tracking numbers, and increase in sales by 23% 
  • Controlled a website redesign and high-impact media executions including 4-page print ad with die cuts and new technology coding 
  • Led earned, owned and paid digital media strategic planning leveraging talent/retail/media partnerships from infancy to execution
  • Collaborated with big box retailers like Lowes to build a sales tool and develop a site within a site that differentiated the brand 
  • Instituted competitive and trend analysis reporting along with post analysis optimization 
5

assistant account executive

  • Crafted strategic marketing plans, strategic briefs, media briefs, weekly status reports, competitive audits, and weekly call agendas for clients and senior leadership. 
  • Led day-to-day client management for multiple accounts. 
  • Provided daily project management by monitoring and coordinating all creative, media, digital, and public relations initiatives to ensure they are produced on time, on budget, and efficiently. 
  • Gathered and analyzed competitive set information, industry trends, and primary and secondary research for clients.
  • Facilitated placement and production of client marketing collateral including traditional print, online, TV and video, and out-of-home media placements. 
  • Managed clients’ digital presence including developing websites, overseeing content creation, and optimizing brand SEO.
  • Conducted final proofing and provided final approval of all creative and content outputs for multiple clients.