5 Amazing brand manager Resume Examples (Updated 2023) + Skills & Job Descriptions

A degree in marketing or business can lead to wonderful job opportunities, but the only way to secure that dream position is to put together a professionally designed brand manager resume. Brand management involves numerous responsibilities, from communicating with social media managers to improving a company's brand loyalty, and hiring managers are only paying attention to the best and most qualified candidates. With an expertly crafted resume, you can demonstrate your knowledge of branding strategies, such as attitude branding and name-brand recognition. You can also highlight your ability to analyze current economic and social trends that affect a client's business. These are qualifications that will distinguish you as an applicant. It is not easy to sell yourself on paper, but we can help you showcase your skills and qualifications and make you stand out to a prospective employer. With the help of our expert writing tips and a sample resume, we will have you on your way to applying for that perfect job.

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brand manager: Resume Samples & Writing Guide

Employment history

Chief Brand Manager, Publicis Dallas, Texas

April 2018 – Present

Monitor product distribution, pricing, and advertising campaigns
Manage relationships with external agencies and vendors
Develop and maintain brand standards and guidelines

Associate Brand Manager, McCann Worldgroup Los Angeles, California

April 2017 – March 2018

Develop and execute promotional plans
Monitor and report on key performance metrics
Oversee brand marketing initiatives and campaigns

Jr. Brand Manager, Edelman Chicago, Illinois

October 2016 – March 2017

Analyze market trends and research consumer markets
Develop and execute promotional plans
Develop and implement marketing strategies and plans

Education

University of Texas at Austin, Austin, Texas

Computer Science, August, 2016

Skills

Database Management

Innovation

Written Communication

Communication

A/B Testing

Event Planning

SEO

Photography

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Professional Summary

A highly motivated Brand Manager with extensive experience in Advertising, Marketing, and Public Relations. Proven track record of developing and executing successful marketing strategies to build brand awareness and drive sales.

Employment history

Lead Brand Manager, Leo Burnett Detroit, Michigan

February 2012 – Present

Develop and implement marketing strategies and plans
Manage budget and allocate resources
Coordinate with internal teams to ensure brand consistency

Brand Manager, Publicis Dallas, Texas

February 2011 – January 2012

Develop and implement marketing strategies and plans
Create and manage social media campaigns
Lead public relations and communications efforts

Junior Brand Manager, Ogilvy New York, New York

August 2010 – January 2011

Oversee brand marketing initiatives and campaigns
Analyze market trends and research consumer markets
Develop and implement marketing strategies and plans

Education

University of Florida, Gainesville, Florida

Communication, June, 2010

Skills

Accounting

Innovation

Quality Assurance

Visualization

Advertising

A/B Testing

Creative Writing

Social Media Marketing

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Employment history

Junior Brand Manager, R/GA Seattle, Washington

May 2022 – February 2023

Analyze market trends and research consumer markets
Develop and implement marketing strategies and plans
Develop and execute promotional plans

Education

University of California, Los Angeles, California

Advertising & Marketing, March, 2022

University of California, Los Angeles, California

Economics, March, 2018

Skills

Research

Relationship Management.

Negotiation

Problem Solving

Storytelling

Market Research

Public Relations

Brand Awareness

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Employment history

Lead Brand Manager, Leo Burnett Detroit, Michigan

March 2021 – Present

Develop and implement marketing strategies and plans
Monitor and report on key performance metrics
Manage budget and allocate resources

Brand Manager, R/GA Seattle, Washington

August 2020 – February 2021

Lead public relations and communications efforts
Analyze market trends and research consumer markets
Manage budget and allocate resources

Entry Level Brand Manager, R/GA Seattle, Washington

August 2019 – July 2020

Manage relationships with external agencies and vendors
Develop and maintain brand standards and guidelines
Manage budget and allocate resources

Education

University of Southern California, Los Angeles, California

Business Administration, July, 2019

University of Southern California, Los Angeles, California

Psychology, July, 2015

Skills

Decision Making

Coaching

Documentation

Stress Management

Graphic Design

Storytelling

Photography

A/B Testing

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Employment history

Chief Brand Manager, Ogilvy New York, New York

September 2022 – Present

Lead public relations and communications efforts
Manage customer feedback and complaints
Develop and maintain brand standards and guidelines

Brand Manager, McCann Worldgroup Los Angeles, California

March 2021 – August 2022

Analyze market trends and research consumer markets
Manage customer feedback and complaints
Oversee brand marketing initiatives and campaigns

Junior Brand Manager, R/GA Seattle, Washington

April 2020 – March 2021

Develop and implement marketing strategies and plans
Manage budget and allocate resources
Develop and maintain brand standards and guidelines

Education

Northwestern University, Evanston, Illinois

Social Media Marketing, February, 2020

Skills

Time Management

Creativity

Reliability

Troubleshooting

A/B Testing

Copywriting

Brand Awareness

Storytelling

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brand manager Job Descriptions; Explained

If you're applying for an brand manager position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers.

When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

brand manager

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organisations, or individuals.
Closely monitors competition activities on weekly basis and prepares relevant reports for the Business Partners.
Prepare communication plans to support new product launches; launch event, TVC development, social advertising contents.
Assist the copy writer in writing communication copy and proof reading for a wide range of marketing/advertising collateral, which delivers key messages in accordance with corporate brand strategy.

brand manager

Analyse key competitor activity; strategy, design and media usage and investigate media consumption and consumer behaviour applicable to our businesses brands and target audiences.
Assist with event planning and attend events as required.
Work collaboratively with internal stakeholders to roll out tactical marketing campaigns, including the planning for and preparation of promotional packs to support marketing activities.
Website development and maintenance for clients.

brand manager

Communication & Marketing: Implemented the Brand’s corporate identity and image perception.
Developed tactical & strategic marketing plans. Conducted product studies and market analysis.
New products launch events. Supervised and coordinated all advertising activities and campaigns with advertising agencies
Management: Developed annual business plans and budgets.
Managed the passenger vehicle sales team plus a separate commercial vehicle department. Supervised stock and inventory management,
Development & Training: Trained sales staff .and developed the dealer network through intensive and regular interaction.
Business Development: Regular monitoring and awareness of market trends, expectations, and needs in order to be ahead of the competition. Follow up with the manufacturer. monitored retail and market prices.

brand manager

Supervising Advertising, Product Design and other forms of Marketing to maintain consistency in branding.
Analyzing the success of marketing campaigns and creating reports.
Organizing events such as exhibition, Photo shoots & Activities (BTL & ATL).
Monitor market trends, research consumer markets and Competitors activity.
Analysis of Sales forecasts and relevant financials and reporting on product sales.
Maintaining all information regarding competitors by using local markets and retail outlets.
Market Analysis/Survey for new product development and existing product mix changes.

brand manager

+1.5% market shares increased in fragrance category by expanding new distribution channels and executing marketing activities both ATL and BTL to increase brand awareness and create customer engagement
+25% sales growth by analyzing target market and planning to differentiate products across all channels.
Successfully initiated retail entertainment campaign to gain engagement on social media and to create new customer experience
Identify, develop, and evaluate marketing strategy, based on objectives, market characteristics, cost and markup factors.

1 … 11 12 13 14 15 16

brand manager Job Skills

For an brand manager position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few.

Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

Social Media Marketing
SEO
Digital Marketing
Advertising
Content Marketing
Copywriting
Market Research
Public Relations
Brand Awareness
Media Planning
Creative Writing
Graphic Design
Campaign Management
Storytelling
Event Planning
Photography
Videography
Analytics
A/B Testing
Email Marketing.

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently.

Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

Communication
Interpersonal
Leadership
Time Management
Problem Solving
Decision Making
Critical Thinking
Creativity
Adaptability
Teamwork
Organization
Planning
Public Speaking
Negotiation
Conflict Resolution
Research
Analytical
Attention to Detail
Self-Motivation
Stress Management
Collaboration
Coaching
Mentoring
Listening
Networking
Strategic Thinking
Negotiation
Emotional Intelligence
Adaptability
Flexibility
Reliability
Professionalism
Computer Literacy
Technical
Data Analysis
Project Management
Customer Service
Presentation
Written Communication
Social Media
Troubleshooting
Quality Assurance
Collaboration
Supervisory
Risk Management
Database Management
Training
Innovation
Documentation
Accounting
Financial Management
Visualization
Reporting
Business Acumen
Process Improvement
Documentation
Relationship Management.

How to Improve Your brand manager Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Employment history

Lead Brand Manager, DDB Portland, Oregon

January 2023 – May 2022

Coordinate with internal teams to ensure brand consistency
Manage customer feedback and complaints
Analyze market trends and research consumer markets

Brand Manager, Edelman Chicago, Illinois

July 2022 – December 2022

Develop and execute promotional plans
Manage relationships with external agencies and vendors
Lead public relations and communications efforts

Junior Brand Manager, McCann Worldgroup Los Angeles, California

January 2021 – June 2022

Education

University of Florida, Gainesville, Florida

Journalism, December, 2020

University of Florida, Gainesville, Florida

Journalism, December, 2016

Skills

Database Management

Self-Motivation

Problem Solving

Innovation

Media Planning

Videography

Social Media Marketing

Public Relations

Unexplained Year Gaps and Missing Job Experiences are a No-no

Gaps in your resume can prevent recruiters from hiring you if you don't explain them.

Key Insights

It's okay to have gaps in your work experience but always offer a valid explanation instead of just hiding it.
Use the gap to talk about positive attributes or additional skills you've learned.
Be honest and straightforward about the gap and explain it using a professional summary.

How to Optimize Your brand manager Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

Employment history

Lead Brand Manager, Leo Burnett Detroit, Michigan

November 2018 – Present

Overseee brand markting initatives an campaigns.
Mointor and report on key performance metrix.
Analys market trendz nd research consumr markets.

Brand Manager, R/GA Seattle, Washington

June 2017 – October 2018

Develp annd maintaine brandd standarrds annd guidlines.
Develp and implemnt marketin strtegies and plans.
Oversight brand marketin inititives an campains.

Junior Brand Manager, Leo Burnett Detroit, Michigan

December 2015 – May 2017

Mangage relatioships wit externall agencys an vendors.
Leead public relations and communicatons efferts.
Develp annd execcutee promotioonal planss.

Education

University of Wisconsin, Madison, Wisconsin

Journalism, November, 2015

University of Wisconsin, Madison, Wisconsin

Sociology, November, 2011

Skills

Quality Assurance

Stress Management

Networking

Problem Solving

Media Planning

Market Research

Email Marketing.

Storytelling

Avoid Spelling Mistakes and Include your Contact Information

Missing contact information prevents recruiters from understanding you're the best fit for the position.

Key Insights

Make sure you're not missing contact information on your resume. That should include your full name, telephone number and email address.
Make sure to use a professional email address as part of your contact information.
Highlight your contact information and double check that everything is accurate to help recruiters get in touch with you.

brand manager Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an brand manager position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

Chief Brand Manager
Publicis
Dallas, Texas

Greetings Publicis Hiring Team

I am a highly motivated and experienced Brand Manager with 7 years of experience in Advertising & Marketing & Pr. I am excited to apply for the Chief Brand Manager position at Publicis, where I am confident that I can contribute to your organization's success.

As someone who has always been committed to making a positive impact on the world, I have pursued opportunities to contribute to my community through my work wherever I may be. My experience in this field has equipped me with the skills and knowledge necessary to succeed throughout my life and I am confident that they will help me to bring my passion and expertise to your organization and help drive your success.

Thank you for considering my application for the Chief Brand Manager position. With my skills and the amazing team at this organization, I am assured that I can contribute to your organization's success and make a meaningful impact. Looking forward to a future where we can work together.

Kindest regards,
Dave Moore
889-107-8046
[email protected]

Dave Moore

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