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marketing manager

  •  Coordinate Microsoft Marketing Communications activities especially; advertising, sales promotion, and direct marketing. 
  • Forecast budget on every Microsoft promotional campaign which includes direct marketing and they’re below the line activities. To then provide sales leads to be qualified (MQP) by my department. 
  • Lead every pitching process to select agencies and/or partners for Microsoft marketing communications activities. 
  • Distribute Microsoft Internal Communications materials as well as Microsoft Customers Marketing Communications materials through Microsoft CRM tools. 
  • Identify and analyse Microsoft below the line activities to provide report on any marketing purposes competitiveness and opportunity 
  • Maintain Microsoft global identification and design in order to deliver effective and correct adaptation to the local flavour. 
  • Analyse and put together report on any marketing efficacy of every activity in order to design a more effective budgeting Update and manage Microsoft CRM and Promotional tools. 
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marketing senior manager

  • Co-ordinated with the sales & customer support teams to understand customer needs, conceptualized new campaigns based on feedback; gathered requirement specifications & developed marketing roadmap based on specifications
  • Improved team’s productivity by ~30% through agile methodologies reducing plan-execute gap by clear task prioritization.
  • Increased planning accuracy by ~25% by designing weekly sprint in contrast to the agile standard month long ones.
  • Defined success metrics to track and increase new customer acquisition, engagement, retention & conversion using tools like as Google Analytics, VWO, Tableau, Hotjar & Piwik.