- Conduct a Brand Track Study to explore the current e-pharmacy market to understand the trends and general user sentiments for the market and the entire disruption in the pharmacy industry along with the current positioning of PharmEasy
- Researching and understanding the importance of factors like Customer Service, Product Authenticity vis a vis Brand Preference and purchase intention, brand switching probability for PharmEasy users of different segments to understand the gain and pain points of the users for selective targeting and aligned marketing communication
- Work collaboratively with the Brand Experience team to develop strategies that build engagements with key cohorts, tracking performance, spend and ROI
- To bring the Social Media plan for PharmEasy up and running by bringing an outsourced agency on board and supervise the communication plan and deliverables for the Social Media handles
- Manage and supervise the IPL digital campaign for generating more leads and user engagement
- Handled the Project of Positioning of Orelox.
- Market analysis of Orelox by IMS data reviewing
- Analysis of Competitors
- Brief of Orelox
- Designed Drop cards of Daonil, Muscoril, Tarivid and Winstor.
- Coordinated in Flagyl Marketing plan and strategies.
- Successfully completed the Internship.
- Identify, develop, or evaluate marketing strategy.
- working with advertising and promotion managers.
- Coordinate or participate in promotional activities.
- Contacted leads for advertising of their services/products.
- Conducted a market research in Electronic City and nearby areas for prospective clients.
- Business development through client interactions.
- Worked collaboratively with the sales team to set achievable goals in order to meet quarterly targets
- Collaborated with sponsorship team to execute on the ground activation at Denbigh, and road shows in Half- Way- Tree and Montego Bay.
- Participated in the Digital Marketing Training
- Assisted with the execution of the Digicel 5K Launch
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers such as the Saucy Summa Campaign
- Collaborated with Go to Market to ensure that the communication between customer and BGLC was a aligned etc.
- Developed report based on customer satisfaction research.