email marketing specialist Resume Examples

email marketing specialist

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Design and implement direct email marketing campaigns.
Improve user experience with triggered emails based on user life cycle.
Create email database to increase sales and revenue.
Create AB test campaigns to test the best possible variant and outcomes.
Working with Automation emails.
Create different segmentation of lists based on user’s geographical and personal requirements.
Analyze campaign performance and suggest improvements.

Create or maintain database of customer leads.
Design email creatives, using web programming or online software.
Integrate online marketing strategy with split-testing and multiple techniques.
Measure and analyze penetration to maximize revenues and refine deployment tactics.

Developed campaigns and specific marketing strategies
Created documentation outlining research findings for use by managers and other marketing staff to make accurate decisions about future plans
Monitored client data and made adjustments to marketing campaigns, resulting in more than 60% increase in engagement rates
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, articles and newsletters
Trained entry-level content creators the product and best practices
Tracked key metrics and developed spreadsheets and data models
Identified appropriate marketing channels and target customers for campaigns

Work with in-house team (SEM, designers, developers, marketing) to ensure the smooth running of all elements of all campaigns.
Ensure prompt and accurate communication via email to minimize unsubscribes.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment.
Study customers’ profiles by collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.