Andrew Smith

287 Custer Street, Hopewell, PA 00000
[email protected]
(000) 000-0000

Professional Summary

Passionate, creative, results-driven marketing professional with a strong work ethic and excellent communication skills. Offering experience in the development of marketing strategies, event organization, content creation, website development, and graphic design.  Believe in the success achieved through hard work and dedication.


Employment history

Digital Marketing Coordinator, Kautzer Group. Roobview, Connecticut
Dec. 2018 – Present
Media and Communications Planning. Trade show Coordinating.
  • Plan and prepare advertising and promotional material to increase sales of products, working with product specialists, business development associates and the Vice President of Marketing.
  • Confer with the Vice President of Marketing to discuss proposals/contracts, selection of advertising media, or product to be advertised.
  • Provide training to onboarding marketing associates. 
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Create a trade show/conferences calendar for next 12-18 months (international - North America, Latin America, Europe, Middle East, Asia). Organize and prepare the team. Outlining objectives and tactics to achieve a considerate amount of quality leads, establish brand awareness and develop relationships. 
  • Took part in new product development and launch. 
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Represent the company at trade shows, seminars and conference meetings to promote products. Meet with end users and customers (hospitals/distributors).
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  • Social media management. 

Graphic Design.
Completed multiple graphic design projects starting with marketing collateral and ending with product artwork.
  • Designed print and digital marketing collateral (i.e. magazine ads, pop-up banners, digital ads, trade show booths, brochures, interactive sales presentations, clinical evaluations, logos, etc.)
  • Created new product packaging and improved existing. Gained experience with product artwork that has multiple languages, symbols, and regulatory requirements for different countries/regions. 


Marketing & Communications Coordinator, Wilkinson LLC. Baileyport, Delaware
Apr. 2017 – Mar. 2018
  • Started as a Digital Marketing Coordinator, then promoted to a management position in Marketing and Communication. The role included the development and execution of all marketing initiatives and graphic design projects. 
  • Designed marketing materials and developed branding for medical clinics at Walmart (i.e. logos, business cards, outdoor advertising, newspaper/magazine ads, window films, flyers/brochures, branded uniform.) 
  • Developed strong relationships with partners and vendors during day-to-day communications, project collaborations, and seminars.
  • Took part in the creation of a corporate communication strategy and branding, which included organizing/participating in events, preparing press releases, corporate overview presentation and developing a brand guideline. 
  • Successfully organized multiple trade shows, events, and conferences. Designed marketing and booth collateral for the shows. 
  • Coordinated and directed video interviews of physicians/clinicians. 
  • Managed multiple social media accounts. Effectively ran social media and Google ads to increase brand awareness and drive more patients to the clinics. 
  • Developed a new website with a Health & Wellness blog where every month had a new topic (i.e. Heart Health month). Completed Search Engine Optimization (SEO). 
  • Conferred with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Marketing Coordinator (Contract), Ward-Kilback. Port Burt, Minnesota
Jul. 2016 – Aug. 2016
  • Identified, developed, or evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. The strategy incorporated digital and print media, public relations, and social media.
  • Executed a Google AdWords campaign to facilitate Black Friday sales of electronics. Analyzed data from social media and Google Analytics/AdWords Insights and developed a reporting system to provide a high-level overview of social media activities and metrics.
  • Completed graphic design work which included the development of digital and print ads, brochures, flyers, in-store planograms/floorplans, and web content.
  • Assisted in the development of a new e-commerce website
  • Established social media presence. Created social media and website content. 


Education

North Alaska University, Joanemouth, Michigan
Diploma with Honours, Business Marketing, Oct. 2016

Skills

MS Office, Adobe Creative Suite, WordPress, SquareSpace
Organizational and Time Management
Attention to Detail
Problem Solving
Communication & Collaboration
Event Coordinating
Communications Planning
Graphic Design
Project Management
Social Media Management

Awards

Languages

Russian
Native speaker
Kazakh
Proficient

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