5 Amazing online marketing specialist Resume Examples (Updated 2023) + Skills & Job Descriptions

Your goal is to create effective paid advertising for your company to heighten brand awareness and increase product sales. Through your knowledge of Google Analytics and Facebook Ads Manager, you create digital media campaigns that use paid search, paid social media, and display advertising. You know you’re an asset to any company and need an online marketing specialist resume that proves that to the marketing director. Writing a document like that may feel overwhelming, especially if you have years of experience and haven’t updated your resume in years. The good news is, we are ready to guide you in creating a document that highlights all your education, skills, experience, and accomplishments. Our professional resume example and template teach you an attractive bullet-list layout to show your communication, organization, and multitasking skills. We will share our expert writing advice to describe your Facebook Blueprint, Google AdWords, and CRM knowledge. With our help, every marketing director will quickly see all you have to offer their company.

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online marketing specialist: Resume Samples & Writing Guide

Employment history

Chief Online Marketing Specialist, J. Walter Thompson Miami, Florida

September 2015 – Present

Develop and implement SEO strategies
Monitor industry trends and emerging technologies to identify new opportunities for growth
Coordinate with external vendors and agencies

Associate Online Marketing Specialist, McCann Worldgroup Los Angeles, California

April 2014 – August 2015

Collaborate with internal teams to ensure effective execution of online marketing initiatives
Develop and implement SEO strategies
Develop and manage online advertising campaigns

Entry Level Online Marketing Specialist, Crispin Porter + Bogusky Denver, Colorado

September 2013 – March 2014

Manage and maintain online marketing budgets
Create and maintain content for websites, blogs, and social media accounts
Monitor and respond to customer feedback and reviews

Education

University of Illinois at Urbana, Champaign, Illinois

Psychology, July, 2013

University of Illinois at Urbana, Champaign, Illinois

Graphic Design, July, 2009

Skills

Adaptability

Emotional Intelligence

Presentation

Coaching

Video Production

Adobe Creative Suite

Web Design

Campaign Management

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Employment history

Chief Online Marketing Specialist, Publicis Dallas, Texas

February 2019 – Present

Create and maintain content for websites, blogs, and social media accounts
Develop and implement SEO strategies
Monitor industry trends and emerging technologies to identify new opportunities for growth

Online Marketing Specialist, Crispin Porter + Bogusky Denver, Colorado

August 2017 – January 2019

Monitor competitor activities and analyze market trends
Create and optimize landing pages
Coordinate with external vendors and agencies

Junior Online Marketing Specialist, R/GA Seattle, Washington

March 2016 – August 2017

Monitor and respond to customer feedback and reviews
Develop and manage email marketing campaigns
Develop and implement SEO strategies

Education

New York University, New York, New York

Communication, January, 2016

Skills

Time Management

Negotiation

Collaboration

Data Analysis

Video Production

Digital Advertising

Market Research

Copywriting

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Employment history

Lead Online Marketing Specialist, McCann Worldgroup Los Angeles, California

May 2022 – Present

Create and maintain content for websites, blogs, and social media accounts
Develop and manage email marketing campaigns
Monitor competitor activities and analyze market trends

Online Marketing Specialist, Crispin Porter + Bogusky Denver, Colorado

October 2021 – April 2022

Create and optimize landing pages
Analyze and report on campaign performance and key metrics
Develop and manage online advertising campaigns

Jr. Online Marketing Specialist, J. Walter Thompson Miami, Florida

October 2020 – October 2021

Collaborate with internal teams to ensure effective execution of online marketing initiatives
Develop and manage email marketing campaigns
Create and maintain content for websites, blogs, and social media accounts

Education

New York University, New York, New York

Economics, September, 2020

Skills

Public Speaking

Documentation

Creativity

Critical Thinking

A/B Testing

SEO

Media Planning

Digital Advertising

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Employment history

Senior Online Marketing Specialist, McCann Worldgroup Los Angeles, California

May 2022 – Present

Coordinate with external vendors and agencies
Develop and manage email marketing campaigns
Manage and maintain online marketing budgets

Associate Online Marketing Specialist, BBDO Atlanta, Georgia

November 2021 – April 2022

Monitor competitor activities and analyze market trends
Develop and manage email marketing campaigns
Research and identify target audiences

Jr. Online Marketing Specialist, R/GA Seattle, Washington

April 2021 – October 2021

Monitor and respond to customer feedback and reviews
Analyze and report on campaign performance and key metrics
Develop and implement SEO strategies

Education

University of Wisconsin, Madison, Wisconsin

Market Research, February, 2021

Skills

Self-Motivation

Flexibility

Business Acumen

Database Management

Content Marketing

SEM

Adobe Creative Suite

Email Marketing

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Employment history

Junior Online Marketing Specialist, Edelman Chicago, Illinois

March 2022 – December 2022

Manage and optimize campaigns across multiple digital channels, including search, display, video, and social media
Develop and implement SEO strategies
Monitor industry trends and emerging technologies to identify new opportunities for growth

Education

University of Texas at Austin, Austin, Texas

Advertising & Marketing, January, 2022

University of Texas at Austin, Austin, Texas

Communication, January, 2018

Skills

Decision Making

Negotiation

Conflict Resolution

Innovation

SEO

SEM

Conversion Rate Optimization

Digital Advertising

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online marketing specialist Job Descriptions; Explained

If you're applying for an online marketing specialist position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers.

When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

online marketing specialist

Create or maintain database of customer accounts on Twitter, Youtube, Twitch and Steam.
Promote PC games in online communities through e-mail marketing programs and online advertising.
Developing, managing SEO strategies.
Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.

online marketing specialist, freelancer

Develop and execute PPC campaigns focusing on a certain marketing objective.
Optimize online marketing campaigns by utilizing A/B testing and multivariate analysis to increase ad recall, brand awareness, conversions, and return on ad spend (ROAS).
Perform keyword research in order to target specific audiences.
Owning and maintaining site analytics, metrics, and campaign reporting.

online marketing specialist

Miembro del Equipo de Gerentes de Proyectos Digitales de la compañía.
Lideré más de (10) diez proyectos simultáneamente para diversos clientes de la empresa. Desde Academia de Artes Marciales, Hoteles / Resort, Destinos Turísticos, Restaurantes, hasta Periodistas de Deportes.
Me entrenaron en Marketing Automation e Inbound Marketing, junto con técnicas avanzadas de Email Marketing.
Dirigí las operaciones de diseño gráfico, generación de contenidos y programación.
Establecí relaciones asertivas con los clientes y ofrecí un excelente servicio al cliente.
Colaboré con equipos de trabajo interdisciplinarios, remotos y ubicados en diferentes zonas horarias, con múltiples culturas y experiencias.
Generé la Estrategia Digital para varios proyectos, desde el diseño de Páginas de Aterrizaje/Landing Pages, Email Drip Campaigns, Flujos de Automatización del mercadeo digital, construcción de Concursos, Giveaways y Popups.

online marketing specialist

Work with sales and other internal department to understand their needs
Design or adjust artwork and sales documents in line with the company guidelines
Use traditional platforms to market company’s business/services online through various channel including website, email campaigns and advertising campaigns
Analyze social media analytics and use data to boost post to increase sales
Set-up target Audiences per promotion
Resolve applicant concerns/complaints in a proper way in an online platform
Monitor sales, reach engagements and impressions of customers

online marketing specialist

Optimize online marketing campaign by utilizing A/B testing and multivariate analysis to increase ad recall, brand awareness, conversions, and return on ad spend (ROAS).
Perform keyword research in order to target specific audiences.
Coordiné satisfactoriamente campañas de publicidad digital pagada en Google Adwords y Facebook Ads.
Do weekly reports

online marketing specialist Job Skills

For an online marketing specialist position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few.

Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

SEO
SEM
Digital Advertising
Google Analytics
Google Ads
Social Media Marketing
Content Marketing
Email Marketing
Conversion Rate Optimization
A/B Testing
Web Design
HTML/CSS
JavaScript
Adobe Creative Suite
Video Production
Photography
Copywriting
Media Planning
Creative Strategy
Market Research
Campaign Management

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently.

Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

Communication
Interpersonal
Leadership
Time Management
Problem Solving
Decision Making
Critical Thinking
Creativity
Adaptability
Teamwork
Organization
Planning
Public Speaking
Negotiation
Conflict Resolution
Research
Analytical
Attention to Detail
Self-Motivation
Stress Management
Collaboration
Coaching
Mentoring
Listening
Networking
Strategic Thinking
Negotiation
Emotional Intelligence
Adaptability
Flexibility
Reliability
Professionalism
Computer Literacy
Technical
Data Analysis
Project Management
Customer Service
Presentation
Written Communication
Social Media
Troubleshooting
Quality Assurance
Collaboration
Supervisory
Risk Management
Database Management
Training
Innovation
Documentation
Accounting
Financial Management
Visualization
Reporting
Business Acumen
Process Improvement
Documentation
Relationship Management.

How to Improve Your online marketing specialist Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Employment history

Lead Online Marketing Specialist, BBDO Atlanta, Georgia

August 2016 – Present

Develp and managee onlinne advertizing campaignss.
Develp and mannage email markting campains.
Manege annd meintain onlinne marketting budjets.

Online Marketing Specialist, Leo Burnett Detroit, Michigan

February 2015 – July 2016

Develp and exectue onilne marketing strategys to increse brand awarness and custmer engagment.
Deveop and implemnt SEO strateges.
Mointor competiter activites and analyze market trends.

Jr. Online Marketing Specialist, DDB Portland, Oregon

February 2014 – January 2015

Creat and maintane contant for websits, bloggs, and socail media acounts.
Co-ordinate with externall vendors and agencys.
Mointor competiter activites and anaylze markit trends.

Education

University of North Carolina at Chapel Hill, Chapel Hill, North Carolina

Economics, January, 2014

University of North Carolina at Chapel Hill, Chapel Hill, North Carolina

Psychology, January, 2010

Skills

Technical

Written Communication

Professionalism

Creativity

Media Planning

Adobe Creative Suite

Email Marketing

Photography

Avoid Spelling Mistakes and Include your Contact Information

Missing contact information prevents recruiters from understanding you're the best fit for the position.

Key Insights

Make sure you're not missing contact information on your resume. That should include your full name, telephone number and email address.
Make sure to use a professional email address as part of your contact information.
Highlight your contact information and double check that everything is accurate to help recruiters get in touch with you.

How to Optimize Your online marketing specialist Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

Employment history

Chief Online Marketing Specialist, Publicis Dallas, Texas

October 2012 – May 2022

Create and maintain content for websites, blogs, and social media accounts
Develop and manage email marketing campaigns
Manage and maintain online marketing budgets

Associate Online Marketing Specialist, Ogilvy New York, New York

May 2011 – September 2012

Create and maintain content for websites, blogs, and social media accounts
Monitor and respond to customer feedback and reviews
Coordinate with external vendors and agencies

Jr. Online Marketing Specialist, Crispin Porter + Bogusky Denver, Colorado

November 2009 – April 2011

Education

University of Florida, Gainesville, Florida

Creative Advertising & Media Strategy, October, 2009

University of Florida, Gainesville, Florida

Computer Science, October, 2005

Skills

Accounting

Stress Management

Collaboration

Planning

Email Marketing

HTML/CSS

Creative Strategy

Campaign Management

Unexplained Year Gaps and Missing Job Experiences are a No-no

Gaps in your resume can prevent recruiters from hiring you if you don't explain them.

Key Insights

It's okay to have gaps in your work experience but always offer a valid explanation instead of just hiding it.
Use the gap to talk about positive attributes or additional skills you've learned.
Be honest and straightforward about the gap and explain it using a professional summary.

online marketing specialist Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an online marketing specialist position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

Chief Online Marketing Specialist
Ogilvy
New York, New York

Esteemed Ogilvy Hiring Team

I am excited to apply for the Chief Online Marketing Specialist role at Ogilvy. As a highly skilled Online Marketing Specialist, I am confident that I have the necessary experience and abilities to make a valuable contribution to your organization.

As someone who has faced challenges in various areas of my life and has overcome them, I am confident in my ability to adapt and thrive in any environment. I have developed a reputation for being a collaborative team player and an effective problem solver, which has been instrumental in my career's success. With my experience and passion for Advertising & Marketing & Pr, I am excited to apply my skills to this role and contribute to your organization's growth and success.

Thank you for considering my application for the Chief Online Marketing Specialist role. I am very passionate about this field and possess a deep understanding of the industry so, I am thrilled about the opportunity to contribute to your organization's success.

Kindest regards,
Kevin Thompson
936-040-6341
thompsonkevin14@yahoo.com

Kevin Thompson

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