- Assist in the creation and development of the media department as a primary discipline at the agency.
- Direct research and strategic planning for 26 media clients including direct-to-publisher, digital, broadcast, outdoor, and trade show support.
- Develop and execute comprehensive paid digital plans encompassing SEM, display, video, programmatic, and social.
- Manage Media Coordinators’ roles and respective responsibilities including development of associate growth plans.
- Create quarterly internal and external training courses revolving from digital creative best practices to media strategy 101.