senior media strategist
- Developed and implemented Google Adwords campaign for a national automotive client valued at $5M annually, which increased car dealer appointments by 20% in local markets.
- Team-led creative, sales, and finance teams in order to deliver and implement all marketing campaigns
- Created marketing campaign for national client which increased online sales in 3 months by 50% year over year.
- Strategizing the media coverage of the campaigns that the firm designs (political and apolitical)
junior media strategist
- Promoted to Junior Strategist within 6 months on the job as a graduate.
- Study demographic data and consumer profiles to identify desired target audiences.
- Meet with media sales and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business.
- Examining clients’ businesses to get to know their brands and understand their objectives – worked on various accounts such as Kellogg’s and Kimberly Clark
- Got exposure to Telmar, Adex, TGI and other media related resources.
- Exposure to the fundamentals of consumer insights were pressed upon and learnt how to breakdown information and justify strategies
- Analysis of political scenario of the country by researching about each Assembly and Parliamentary Constituency
- Designing campaigns and coming up with the appropriate political strategies