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1

senior media strategist

  • Developed and implemented Google Adwords campaign for a national automotive client valued at $5M annually, which increased car dealer appointments by 20% in local markets. 
  • Team-led creative, sales, and finance teams in order to deliver and implement all marketing campaigns
  • Created marketing campaign for national client which increased online sales in 3 months by 50% year over year. 
  •  Strategizing the media coverage of the campaigns that the firm designs (political and apolitical)
2

junior media strategist

  • Promoted to Junior Strategist within 6 months on the job as a graduate. 
  • Study demographic data and consumer profiles to identify desired target audiences. 
  • Meet with media sales and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business. 
  • Examining clients’ businesses to get to know their brands and understand their objectives – worked on various accounts such as Kellogg’s and Kimberly Clark 
  • Got exposure to Telmar, Adex, TGI and other media related resources. 
  • Exposure to the fundamentals of consumer insights were pressed upon and learnt how to breakdown information and justify strategies 
3

media strategist

  •  Analysis of political scenario of the country by researching about each Assembly and Parliamentary Constituency
  •  Designing campaigns and coming up with the appropriate political strategies