- Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies
- Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms
- Analyzed campaign performance weekly to spot trends, test strategies and optimize plans
- Developed presentations, execution plans and tracking metrics for each campaign
- Archived historical data for future comparisons
- Analyzed third-party data and investigated new growth opportunities (LMRB / AC Nielsen)
- Leveraged professional relationships to develop new business opportunities
- An adaptable and responsible postgraduate seeking an entry-level position in the Media Executive market, Buying & Planning market.
- My Post graduation degree in Computer Science and my previous job as a Digital Marketing executive have provided me with a well-rounded background and enabled me to develop a logical approach to tasks, marketing skills, and the ability to work under pressure.
- In short, I am reliable, hard-working with strong attention to detail and eager to learn about new concepts and marketing issues. I am able to work well both on my own initiative an as part of a team as well as to travel abroad.
- Preparing media plans (Campaign based)
- Helping in preparing annual media plans
- Negotiating, media buying, monitoring and follow up
- Collaborated with various stakeholders, including upper management, clients and other personnel regarding media plans and campaigns
- Accounts Handled – Peoples Bank, NOLIMIT, Lanka Hospital and Hutch
- Update the inventory list and emailed a notification about the availability to the clients on a daily basis
- Identify prospective clients, made cold calls and set up introductory meetings with them
- Consult with marketing department heads of various brands to plan for advertising services
- Manage the sales, client servicing and branding for the company KEY ACHIEVEMENTS
- Established strong connections with media buying and planning agencies which consistently gave 25% sales throughout the year
- Acquired many high end clients from diverse sectors like FMCG, Real Estate, Education, Lifestyle, Automobiles etc.
- Over achieved sales targets by 10-15% for the last 6 months
- An adaptable and responsible post graguate seeking an entry-level position in the Media market, or Advertising market.
- My double degree in Computer Science and my previous job as a Digital Marketing Executive have provided me with a well-rounded background and enabled me to develop an analytical/logical approach to tasks, marketing skills, and the ability to work under pressure.
- In short, I am reliable, hard-working with strong attention to detail and eager to learn about new techniques and marketing issues. I am able to work well both on my own initiative an as part of a team as well as to travel abroad.
- Media Buying, Strategy, Planning & Execution for the upcoming campaigns of the clients (OOH Advertising)