- working with CPM/CPC networks
- launching and managing marketing campaigns (banners, pop-unders)
- contacting new partners, negotiations, IO processing
- testing new sources, scaling effective
- stats monitoring and gathering
- A/B testing, multitesting
- working with TDS
- Media buying – (Push, ClickUnder, Teaser, etc.)
- Analytics and campaign optimization
- Tracking (Keitaro TDS – cloaking, reports, postback/parameters)
- Ads optimization and Ads inventory creation (via Photoshop, TA for designers)
- Facebook Arbitrage (accounts farming, management, promos)
- Native Marketing which is also content marketing and sponsored marketing(all paid advertising) via different platforms (e.g Taboola,
- Outbrain etc.). The main task is to generate client specific leads within the provided cost and budget.
- Creative strategies and Budget allocation and selecting the correct platform is the major part of the job.
- Currently handling over 1lakh daily budget for variety of product categories e.g. Nutra, Life insurance etc.)
- Content writing and Creative search and creation.
- Bid strategies for every publisher on different platforms.
- Gather and organize information to plan advertising campaigns
- Responsible for creating landing pages, designing ads, copywriting, analytics and buying media from platforms like Facebook, Adwords, Reddit, & other RTB platforms
- Helped clients realize different marketing objectives like lead generation, branding, app installs, sales, etc.
- Acquired over 100,000 installs for an Android App
- Report to clients and build long-term relationships
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.