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6

media buyer

  • working with CPM/CPC networks 
  •  launching and managing marketing campaigns (banners, pop-unders) 
  • contacting new partners, negotiations, IO processing
  •  testing new sources, scaling effective
  •  stats monitoring and gathering 
  • A/B testing, multitesting 
  • working with TDS 
7

media buyer

  • Media buying – (Push, ClickUnder, Teaser, etc.)
  • Analytics and campaign optimization
  • Landing Page Optimization (CSS, HTML, JavaScript)
  • Tracking (Keitaro TDS – cloaking, reports, postback/parameters)
  • Ads optimization and Ads inventory creation (via Photoshop, TA for designers)
  • Facebook Arbitrage (accounts farming, management, promos)
8

media buyer

  • Native Marketing which is also content marketing and sponsored marketing(all paid advertising) via different platforms (e.g Taboola, 
  • Outbrain etc.). The main task is to generate client specific leads within the provided cost and budget.
  • Creative strategies and Budget allocation and selecting the correct platform is the major part of the job.
  • Currently handling over 1lakh daily budget for variety of product categories e.g. Nutra, Life insurance etc.)
  • Content writing and Creative search and creation.
  • Bid strategies for every publisher on different platforms.
  • Gather and organize information to plan advertising campaigns 
9

media buyer

  • Responsible for creating landing pages, designing ads, copywriting, analytics and buying media from platforms like Facebook, Adwords, Reddit, & other RTB platforms
  • Helped clients realize different marketing objectives like lead generation, branding, app installs, sales, etc.
  • Acquired over 100,000 installs for an Android App
  • Report to clients and build long-term relationships
10

media buyer

  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.