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marketing associate

  • Developed and implemented effective marketing strategies.
  • Diligently managed our website and customer databases.
  • Increased Social Media following over 400%.
  • Demonstrated a strong ability to track and analyze marketing efforts through digital channels.
  • Increased average monthly website visits by over 35%.
  • Drove vertical sector growth and developed new sales channels for existing products and/or new market research services and syndicated products.
  • Managed existing and new client relationships.
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marketing associate

  • Formulate and direct marketing activities to promote the brand and product from ATL up to BTL execution.
  • Closely working with the Sales team on providing marketing support like production of in-store collaterals, point-of-sale display, and formulating gift with purchase. 
  • Assist and support the Product and Development team on the new product launch collection through different marketing initiatives.
  • Directly work with the Graphic Artist on developing and conceptualizing required marketing key visuals.
  • Handles product photoshoot of each seasonal collection campaign from pre-event up to post-event execution.
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marketing associate

  • Impacted the number of meetings that turn into clients positively. Making progress from 20 meetings every fair to upwards of 50, with a 50% conversion rate.
  • Organized and attended meetings at the Bologna Book Fair 2019 in Italy.
  • Acted as a key factor in forming long term relation between Mandara Publishing and Mariallis Publishers from Thessaloniki, Greece.
  • Organized meetings with potential clients at the Guadalajara Book Fair 2018 in Mexico.
  • Researched and implemented new ideas for the catalogue cover.
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marketing associate

  • Discovered sales and marketing opportunities and worked closely with the senior marketing director to raise sales total.
  • Developed advertising, and email, campaigns.
  • Learned how to administer and optimized Internet ad accounts and affiliate marketing.
  • Create new marketing strategies to meet needs, drive competitive growth, and improve the bottom line.
  • Organizing events to attract more customers.
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marketing associate

  • Planned and executed events and marketing programs, producing 2 times goal of qualified leads
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
  • Assisted in creation of pre-season marketing plans to support department and divisional strategies
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
  • Performed ongoing analysis to develop and advance future marketing strategies
  • Edited website content and database to keep information correct and up-to-date
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans