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  • Wrote advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
  • Wrote articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Conducting research, create copy, and maintaining relationships with clients
  • Collaborating with the art director and design team to produce the desired copy


  • creating compelling copy for high-end brands 
  • developing ideas and concepts along with the design team 
  • ensuring web content was SEO optimised 
  • researching clients products and services 
  • interpreting briefs 
  • working on multiple deadline-driven projects at once 
  • using Paprika and TrafficLive to manage the workflow of the creative team, and to ensure accurate billing 


  • Craft blog posts and social media copies for clients across different field.
  • Work with designers to curate EDM and social media posts’ monthly theme, copies, and posting calendar that tell and sell.
  • Strategise clients’ EDM theme, copies, and posting schedule to maximise exposure and client-customers communication.
  • Manage and execute email campaigns to achieve targeted results via email marketing and content marketing platform such as Klaviyo and Clickfunnels.


  • Writing technical articles
  • Research what aspects will make products  more appealing to customers
  • Develop new ideas, creating sweepers, announcements, and promotions. 
  • Constantly creating new content for social media and working with all the producers to ensure we keep the right image for the University.  

copywriter/content creator

  • Ideated and wrote content for multiple weekly client blogs/social media in various industries
  • Enhanced clients’ SEO with keyword-rich web content
  • Created press releases, fundraising letters,  brochures, product descriptions, interview scripts
  • Assisted in creation of email marketing pitches, drip campaigns, event invitations