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  • Write copy as necessary, and submit for approval by supervisor.
  • Write advertising copy for use on internet media to promote the station.
  • Develop ideas or materials for the station’s blog by analyzing and interpreting news, current issues, or personal experiences.
  • Give insight on programming by analyzing comments through the station’s interactive panel.


  • Copywriting, Global Advertising Campaigns, Packaging Copy  Content, E-marketing Content, Quality Assurance.
  • Provided additional assistance as a Tech. Advisor/Administrator & as a Client Servicing Executive. 
  • Worked with & managed a highly qualified team responsible for executing major advertising campaigns from top-tier companies pan-India & globally.
  • Mentored a team of interns learn the basics of Copy/Content Writing in Print & Package Advertising.


  • Built and managed a rich content calendar that attracts a qualified audience
  • Managed and helped in growth of subscriber base by providing regular, useful content via newsletters and targeted mailings
  • Managed social media engagement
  • Created content for landing pages
  • Optimized marketing automation and lead nurturing processes through email, content, and social channels
  • Optimized content for search engines and lead generation
  • Conducted analytics to improve strategies/tactics.


  • Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook.
  • Generating the words, slogans and audio scripts that accompany advertising visuals, creating texts fof brand books. 
  • Understanding the message the client is seeking to express and translating this into written content.
  • Adhering to the tone-of-voice requested by the client.
  • Working with the art director to devise creative strategies.
  • An eye for detail.


  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy
  • Present drafts and ideas to clients
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency’s creative director and art director to determine the best way to present advertising information
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. campaign ideas