- Write copy as necessary, and submit for approval by supervisor.
- Write advertising copy for use on internet media to promote the station.
- Develop ideas or materials for the station’s blog by analyzing and interpreting news, current issues, or personal experiences.
- Give insight on programming by analyzing comments through the station’s interactive panel.
- Copywriting, Global Advertising Campaigns, Packaging Copy Content, E-marketing Content, Quality Assurance.
- Provided additional assistance as a Tech. Advisor/Administrator & as a Client Servicing Executive.
- Worked with & managed a highly qualified team responsible for executing major advertising campaigns from top-tier companies pan-India & globally.
- Mentored a team of interns learn the basics of Copy/Content Writing in Print & Package Advertising.
- Built and managed a rich content calendar that attracts a qualified audience
- Managed and helped in growth of subscriber base by providing regular, useful content via newsletters and targeted mailings
- Managed social media engagement
- Created content for landing pages
- Optimized marketing automation and lead nurturing processes through email, content, and social channels
- Optimized content for search engines and lead generation
- Conducted analytics to improve strategies/tactics.
- Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook.
- Generating the words, slogans and audio scripts that accompany advertising visuals, creating texts fof brand books.
- Understanding the message the client is seeking to express and translating this into written content.
- Adhering to the tone-of-voice requested by the client.
- Working with the art director to devise creative strategies.
- An eye for detail.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy
- Present drafts and ideas to clients
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy
- Develop advertising campaigns for a wide range of clients, working with an advertising agency’s creative director and art director to determine the best way to present advertising information
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. campaign ideas