- Ideate and develop advertising campaigns – Such as #BetterIn3D, FreeYourLips
- Content creation and copywriting for social media posts
- Script writing
- Manage and execute product and model photoshoots, video shoots
- Assist in editing digital films
- Online reputation management across all social media platforms
- Content creation and Lakmé Fashion Week – videos, gifs,
- Reporting Directly to the CEO of the company
- Led advertising campaigns for MNC’s like Bosch, Legrand and for companies like Safari, Vascon, Olive Theory
- Worked across mediums such as Print,Television, Online and Digital
- Successfully designed pitches on digital media strategies, 360-degree marketing campaigns, and influencer marketing campaigns including online and offline activations for brands such as Hero Cycles, Ultratech Cements, Smaaash, The Learning Curve, India MLS, Dhara cooking oil, PVR and Marico.
- Worked for the strategy team and was actively involved in preparing and presenting advertising strategies for multiple brands.
- Handled Reputation Management for brands like Tinder & Boost.
- Formulate and coordinate daily activities to promote services by familiarizing Tinder as a brand.
- Created digital media content campaigns for brands such as Adlabs Imagica, Fortune Rice Bran Health Oil, SecUR Credentials and Smaaash.
senior brand strategist
- Research, document, rate, or select alternatives for web architecture or technologies.Guide positioning recommendations, define brand elements and tone.
- Finding ways to further enhance the branding of a product or service
- Crafting differentiation strategy
- Conduct competitive research to identify strengths and weaknesses of brands
- Help developing social media strategy
- Assess the performance of the advertising campaigns, product and communication concepts
- Analyze market trends and identify new opportunities and challenges