Andrew Smith

Phone: (000) 000-0000
Address: 287 Custer Street, Hopewell, PA 00000

Professional Summary

Dedicated media professional with experience as a digital media planner. In-depth knowledge of media planning tools such as comscore, GWI & AdClarity. 
Worked with various partners to traffic approved campaigns in a timely manner to ensure campaign deliverables are met on time. In-depth knowledge of Excel, display platforms, and social media.  

Employment history

Mar. 2020 – Present West Bennychester, Rhode Island
Media Planner, Bergnaum and Sons
  • Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives
  • Formulate plans to extend business with established accounts and to transact business as agent for Amazon India
  • Monitor and analyze campaign results to determine effectiveness of promotion activities.
  • Created detailed bi-weekly campaign reports using reporting software such as AdClarity, Similarweb and Comscore.
  • Worked with various partners to traffic approved campaigns in a timely manner to ensure campaign deliverables are met on time. 
  • Participated in various meetings with media vendors in order to discuss new opportunities that may align well with the client's objectives. 
  • Developed POVs on various digital topics and presented material to internal teams as well as external clients 
  • Responsible for trafficking and reporting on all of Amazon's digital campaigns 
Apr. 2017 – May. 2017 East Dalton, Idaho
Brand Strategist, Kautzer LLC
  • Worked for the strategy team and was actively involved in preparing and presenting advertising strategies for multiple brands. 
  • Handled Reputation Management for brands like Tinder & Boost. 
  • Formulate and coordinate daily activities to promote services by familiarizing Tinder as a brand.
Jun. 2015 – Jul. 2015 New Brandonbury, Wyoming
Public relations Intern, Farrell-Howell
  • Worked with “The Economic times”, Mumbai where I gained exposure to Public Relations and Communication, attending, and organizing Summits & Conferences 
  • Respond to requests for information from the media and designate an appropriate spokesperson or information source.
  • Arrange public appearances, contests, or exhibits for ET & Femina to increase product or service awareness.
May. 2015 – Jun. 2015 West Kelley, Rhode Island
Photographer, Funk Group
  • Worked as an intern in Mr. MuthuKumar’s studio (Chennai) as an assistant in the field of Fashion Photography ,also handled business development, operations 

 

Education

Mar. 2018
MBA: Media & Communications
  • North New Hampshire College - Moenburgh, Nevada
Jul. 2016
Bachelor of Arts: Media & Communications
  • West Waters - Luettgenhaven, Utah

Skills

Media Planning
Powerpoint
Excel
Photoshop

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More Job Descriptions for media planner Resumes

1

media planner

  • Clients : SAB Miller, Essilor 
  • Track competitive activities including, comparing client and competitive brands in terms of SOE, SOV, exploring their advertising strategy on a regular basis
  • Provide cost efficient solutions and media alternatives to reduce CPRPs 
  • Negotiate with selected media for the best possible deals and rates 
2

media planner

  • Organized and administered advertising payments.
  • Researched media options and made recommendations to senior staff.
  • Learned and stayed abreast of advertising best practices.
  • Created presentations to highlight strategies and results of campaign.
3

senior media planner

  • Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings
  • Collaborated with designers and editorial team on marketing materials
  • Coordinated news releases, media responses, press packets and placement of stories in national trade publications
  • Identified value propositions and key messages for all of company’s marketing campaigns
  • Directed and coordinated marketing activities and policies to promote products and services
  • Managed project deadlines and monitored milestones through completion stage
  • Analyzed third-party data and investigated new growth opportunities
4

senior media planner

  • Strategically plan the online media campaigns to align with clients’ objectives.
  • Coordinate  and consult with biddable teams to ensure that the media campaigns have achieved the KPI with high cost efficiency.
  • Monitor media campaigns carefully and look for media optimisation solution to enhance the performance.
  • Execute and analyse the in-dept report with effective recommendation.
5

media planner/buyer

  • Directed research and strategic planning for 37 media clients including direct-to-publisher, digital, broadcast, outdoor, andtrade show support.
  • Managed Media Coordinator’s role and respective responsibilities covering creative management, ad trafficking, metricscollection, and billing.
  • Developed and executed comprehensive paid digital plans encompassing SEM, display, video, programmatic, and social.
  • Utilized tools including Datorama, Tableau, Google AdWords, and Google Analytics to measure paid programs.