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1
director of product management
- Led vision, roadmap and oversaw redesign and launch for thedailybeast.com desktop, mobile, iOS application, and newsletter properties leading to significant increases in engagement, revenue and audience growth
- Completed 6-month role of leading front end, back end, DevOps, QA and offshore engineering teams
- Established strategy to increase programmatic revenue from $1 million to $6 million/year and viewability from 63% to 82% by collaborating with ad operations to optimize DFP and modify ad display implementation logic
- Developed, launched and project managed Argos, an analytics platform utilized by brands to measure content marketing performance relative to similar content based on campaign goals
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director of product management
- Lead a team of product managers that serve as the voice of the customer and function as the conduit between business goals and technology execution for our product portfolio.
- Ensure our products effectively address user needs while also maintaining technical integrity and quality.
- Determine product strategy, release-level feature choices, economic rationale for every major effort and whole-product thinking.
- Maintain a holistic view of our digital products in the context of the broader business model while working with cross-functional stakeholders to create and prioritize the product roadmap backlog.
- Use user journey mapping, research and analytics to ensure the products are meeting defined objectives.
- Maintain an understanding of consumer, market, and competitive trends and activities so that future technologies can be leveraged.
- Ensure that all development for the products within the portfolio are connected to clearly defined business outcomes.
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director of product management
- Lead the prioritization investment discussion to ensure investments are in line with the expected payback for the product and ensure there is financial P&L transparency and accountability.
- Provide day-to-day tactical objectives and quick, just-in-time decisions to answer execution related questions.
- Work alongside Operations and Technology stakeholders on execution and optimization.
- Drive acceptance testing and guide QA with logical, meaningful, and testable acceptance criteria.
- Collaborate with Marketing on product positioning, announcements, customer adoption initiatives, launch activities and broader customer engagement.
- Continuously evaluate progress and communicate successes and learnings. Communicate progress, recommendations and obstacles to key stakeholders.
- Sourced an external digital transformation vendor to provide training as the organization moved from a project management based methodology to a product management based methodology.