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digital marketing analyst: Resume Samples & Writing Guide
Professional Summary
I am a Digital Marketing Analyst with extensive knowledge in the Advertising, Marketing, and PR fields. I have a proven track record of success in creating and executing innovative digital campaigns to drive business growth.
Employment history
Lead Digital Marketing Analyst, Crispin Porter + Bogusky Denver, Colorado
November 2011 – Present
- Track and report on website and social media analytics
- Develop and execute email marketing campaigns
- Analyze website traffic and user engagement metrics
Digital Marketing Analyst, Leo Burnett Detroit, Michigan
April 2011 – October 2011
- Monitor and respond to customer reviews
- Develop and implement digital marketing strategies
- Track and report on website and social media analytics
Jr. Digital Marketing Analyst, Ogilvy New York, New York
October 2010 – March 2011
- Develop content marketing strategies and execute campaigns
- Monitor and report on digital marketing performance
- Create and maintain social media profiles
Education
University of Michigan, Ann Arbor, Michigan
Communication, August, 2010
Skills
Written Communication
Planning
Troubleshooting
Relationship Management.
Photoshop
Google Analytics
SEO
Digital Advertising
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Employment history
Lead Digital Marketing Analyst, Ogilvy New York, New York
July 2020 – Present
- Manage and optimize organic search campaigns
- Develop content marketing strategies and execute campaigns
- Manage and optimize paid search campaigns
Digital Marketing Analyst, McCann Worldgroup Los Angeles, California
February 2019 – June 2020
- Track and report on website and social media analytics
- Analyze website traffic and user engagement metrics
- Monitor and respond to customer reviews
Entry Level Digital Marketing Analyst, J. Walter Thompson Miami, Florida
August 2017 – January 2019
- Optimize digital campaigns for maximum ROI
- Develop content marketing strategies and execute campaigns
- Analyze website traffic and user engagement metrics
Education
University of Texas at Austin, Austin, Texas
Public Relations, July, 2017
University of Texas at Austin, Austin, Texas
Graphic Design, July, 2013
Skills
Reliability
Attention to Detail
Social Media
Creativity
Search Engine Optimization
Marketing Automation
SEO
Social Media Marketing
Employment history
Entry Level Digital Marketing Analyst, Edelman Chicago, Illinois
December 2021 – September 2022
- Analyze competitors' digital marketing strategies
- Develop and execute email marketing campaigns
- Optimize digital campaigns for maximum ROI
Education
University of Michigan, Ann Arbor, Michigan
Advertising & Media Planning, October, 2021
Skills
Negotiation
Process Improvement
Emotional Intelligence
Innovation
HTML
Email Marketing
JavaScript
Copywriting
Employment history
Lead Digital Marketing Analyst, Leo Burnett Detroit, Michigan
June 2020 – Present
- Create and manage digital marketing campaigns
- Track and report on website and social media analytics
- Analyze website traffic and user engagement metrics
Digital Marketing Analyst, BBDO Atlanta, Georgia
December 2018 – May 2020
- Develop content marketing strategies and execute campaigns
- Manage and optimize paid search campaigns
- Monitor and report on digital marketing performance
Entry Level Digital Marketing Analyst, BBDO Atlanta, Georgia
June 2018 – November 2018
- Manage and optimize organic search campaigns
- Analyze website traffic and user engagement metrics
- Manage and optimize paid search campaigns
Education
University of Southern California, Los Angeles, California
Market Research, April, 2018
Skills
Communication
Troubleshooting
Research
Documentation
Email Marketing
Search Engine Optimization
A/B Testing
Content Marketing
Professional Summary
A highly motivated digital marketing analyst with extensive experience in advertising and PR. Proven track record of success in developing and executing digital campaigns that drive customer engagement and increase brand awareness.
Employment history
Lead Digital Marketing Analyst, Edelman Chicago, Illinois
May 2013 – Present
- Optimize digital campaigns for maximum ROI
- Analyze competitors' digital marketing strategies
- Monitor and report on digital marketing performance
Associate Digital Marketing Analyst, R/GA Seattle, Washington
May 2012 – April 2013
- Analyze competitors' digital marketing strategies
- Develop content marketing strategies and execute campaigns
- Conduct market research and analyze customer behavior
Jr. Digital Marketing Analyst, BBDO Atlanta, Georgia
May 2011 – April 2012
- Manage and optimize paid search campaigns
- Create and maintain social media profiles
- Analyze website traffic and user engagement metrics
Education
University of Texas at Austin, Austin, Texas
Graphic Design, March, 2011
Skills
Problem Solving
Negotiation
Decision Making
Technical
SEO
Marketing Automation
Photoshop
Search Engine Optimization
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digital marketing analyst Job Descriptions; Explained
If you're applying for an digital marketing analyst position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers.
When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.
1
digital marketing analyst
- Measure and analyze Website usage data to maximize search engine returns.
- Keyword Analysis, On page and Off Page Optimization, Adwords Etc.
- Create Social Media strategy and improve presence on social media platforms.
- Managing digital agencies and coordinated digital media development projects.
2
digital marketing analyst
- Set up, Manage & Optimize PPC Campaigns & Its Components including Ad copy creation, Bid optimization & Strategy, Cost Per Conversion, Cost Per Click, Keyword Research, etc.
- Keyword Analysis and Research.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metric.
- Provide creative copy suggestions and graphical ad templates.
- Keep pace with search engine and PPC industry trends and developments.
- Create Performance Reports with recommendations for improvements.
- Proficient in MS Excel
3
digital marketing analyst
- Design, build or maintain websites, web applications, using authoring, content creation tools, management tools, in WordPress and digital media.
- Developing an e-commerce application and website using different frameworks like Shopify, Magento, etc
- Helping in designing and developing the applications using the latest versions of the languages available
- Created various websites and web applications using PHP, and WP
4
digital marketing analyst
- Identifying client objectives and advising on suitable measurement strategies.
- Assists in developing and implementing marketing strategies to attract customers to company website.
- Create, manage and optimize advertising campaigns on Google, Facebook and other platforms.
- Online presence and promote online products or services for domestic and international client varied from small to enterprise business level.
- Handle day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
- Work closely with the design team, explore the opportunities and supports in website optimization.
- Design and develop the website and landing page on wordpress.
5
digital marketing analyst
- Performance analysis for allocated spends at platform and channel level.
- Synthesising robust business model by aligning stakeholders alike MIS, CRM & DSO for efficiency and chronological relevance.
- Strategic planning for budgets of 7Cr. & judiciously identify & develop high ROI channels by anchoring Conversion% and aggressive CPLs.
- Identified and utilized digital assets that demonstrated a strong sales impact and a significant return on investment.
digital marketing analyst Job Skills
For an digital marketing analyst position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.
How to include technical skills in your resume:
Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few.
Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."
- Search Engine Optimization
- Digital Advertising
- Google Adwords
- Marketing Automation
- Content Marketing
- HTML
- CSS
- JavaScript
- Adobe Creative Suite
- Google Analytics
- Pay-Per-Click
- Email Marketing
- Social Media Marketing
- Copywriting
- SEO
- Data Analysis
- Campaign Management
- Photoshop
- A/B Testing
- Brand Management
How to include soft skills in your resume:
Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently.
Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.
- Communication
- Interpersonal
- Leadership
- Time Management
- Problem Solving
- Decision Making
- Critical Thinking
- Creativity
- Adaptability
- Teamwork
- Organization
- Planning
- Public Speaking
- Negotiation
- Conflict Resolution
- Research
- Analytical
- Attention to Detail
- Self-Motivation
- Stress Management
- Collaboration
- Coaching
- Mentoring
- Listening
- Networking
- Strategic Thinking
- Negotiation
- Emotional Intelligence
- Adaptability
- Flexibility
- Reliability
- Professionalism
- Computer Literacy
- Technical
- Data Analysis
- Project Management
- Customer Service
- Presentation
- Written Communication
- Social Media
- Troubleshooting
- Quality Assurance
- Collaboration
- Supervisory
- Risk Management
- Database Management
- Training
- Innovation
- Documentation
- Accounting
- Financial Management
- Visualization
- Reporting
- Business Acumen
- Process Improvement
- Documentation
- Relationship Management.
How to Improve Your digital marketing analyst Resume
Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.
Employment history
Senior Digital Marketing Analyst, BBDO Atlanta, Georgia
March 2014 – May 2022
- Develop and execute email marketing campaigns
- Develop and implement digital marketing strategies
- Analyze competitors' digital marketing strategies
Associate Digital Marketing Analyst, BBDO Atlanta, Georgia
September 2013 – February 2014
- Analyze website traffic and user engagement metrics
- Conduct market research and analyze customer behavior
- Create and manage digital marketing campaigns
Entry Level Digital Marketing Analyst, Ogilvy New York, New York
September 2012 – August 2013
Education
University of Wisconsin, Madison, Wisconsin
Economics, July, 2012
University of Wisconsin, Madison, Wisconsin
Sociology, July, 2008
Skills
Adaptability
Flexibility
Critical Thinking
Conflict Resolution
Data Analysis
SEO
Content Marketing
HTML
Unexplained Year Gaps and Missing Job Experiences are a No-no
Gaps in your resume can prevent recruiters from hiring you if you don't explain them.
Key Insights- It's okay to have gaps in your work experience but always offer a valid explanation instead of just hiding it.
- Use the gap to talk about positive attributes or additional skills you've learned.
- Be honest and straightforward about the gap and explain it using a professional summary.
How to Optimize Your digital marketing analyst Resume
Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.
Sam Cooper
764 Valley Drive, Syosset, NY 11773Employment history
Lead Digital Marketing Analyst, Ogilvy New York, New York
October 2022 – Present
- Manege an' optimize payed search campains.
- Optimise digital campaings for maximun ROI
- Manege n' optimize organick search campains.
Digital Marketing Analyst, Publicis Dallas, Texas
October 2021 – September 2022
- Crate and manage digitial marketing campains.
- Manege an' optimize paied search campains.
- Create and maintane socail media profiels.
Junior Digital Marketing Analyst, J. Walter Thompson Miami, Florida
April 2020 – September 2021
- Mointor and respondd too custmer reviews.
- Mointor and report on digital marketing perfomance.
- Develp contet marketig stratigies an execute campains.
Education
University of Florida, Gainesville, Florida
Creative Advertising & Media Strategy, February, 2020
University of Florida, Gainesville, Florida
Psychology, February, 2016
Skills
Quality Assurance
Reporting
Strategic Thinking
Collaboration
Adobe Creative Suite
Search Engine Optimization
Google Adwords
SEO
Avoid Spelling Mistakes and Include your Contact Information
Missing contact information prevents recruiters from understanding you're the best fit for the position.
Key Insights- Make sure you're not missing contact information on your resume. That should include your full name, telephone number and email address.
- Make sure to use a professional email address as part of your contact information.
- Highlight your contact information and double check that everything is accurate to help recruiters get in touch with you.
digital marketing analyst Cover Letter Example
A cover letter can be a valuable addition to your job application when applying for an digital marketing analyst position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.
Lead Digital Marketing Analyst
McCann Worldgroup
Los Angeles, California
McCann Worldgroup
Los Angeles, California
To the respected McCann Worldgroup Hiring Team
I am a highly motivated Digital Marketing Analyst with 13 years of experience in Advertising & Marketing & Pr. I am excited to submit my application for the Lead Digital Marketing Analyst position at McCann Worldgroup, where I believe my skills and expertise would be an excellent fit.
My diverse life experiences have taught me the importance of adaptability, creativity, and resilience. Whether it was on the job, or simply on my day to day, I have learned to navigate challenges and find innovative solutions. I am confident that I possess the skills and expertise necessary to excel in the position at McCann Worldgroup and I am excited about the opportunity to grow with a team that values these qualities and contribute to your organization's growth and success.
Thank you for considering my application for the Lead Digital Marketing Analyst position. I hope you will allow me to show you what I am capable of bringing to your organization and how we can work together to make an impact on the industry.
Respectfully,
Steve Wright
862-710-1577
[email protected]
Steve Wright
Showcase your most significant accomplishments and qualifications with this cover letter.
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Build your Resume in 15 minutes
Give yourself the best chance of standing out from the competition!
Create an awesome resume that meets the expectations of potential employers with our selection of professional, field-tested resume templates.
Create an awesome resume that meets the expectations of potential employers with our selection of professional, field-tested resume templates.