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business operations specialist

  • Confer with personnel to ensure successful functioning of newly implemented systems or procedures.
  • Assisting team leads with various research projects pertaining to multiple content areas or business needs.
  • Investigate non-standard requests and problems, with some assistance from others.
  • Apply knowledge of and experience in company operations to assist in the development, implementation and administration of program/system guidelines and procedures.

business operations specialist

  • Take an active role in developing digital strategies for clients that support their overall digital marketing program
  • Conduct extensive research on audience, keyword, placement, and platform to help inform Paid Media strategies for clients
  • Develop and execute Paid Media campaigns for multiple clients on various Google marketing channels
  • Collaborate with Account Managers on research, campaign creation, and optimization efforts
  • Manage and optimize Paid Media campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copies
  • Analyze effectiveness of a/b testing, and ad copy variation testing to inform copywriting and landing page strategies
  • Create monthly Paid Media Reports with analysis of performance of campaigns along with strategic recommendations for continual improvement

business operations specialist

  • Translate strategic recommendations concerning digital experiences into actionable items