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product marketing manager: Resume Samples & Writing Guide

Zane White 456 Woodland Court, Marcus, IA 51035
[email protected]
866-446-9425

Employment history

Chief Product Marketing Manager, Edelman Chicago, Illinois
July 2017 – Present
  • Working with advertising and public relations teams to create and implement effective marketing campaigns
  • Tracking and reporting on product performance metrics
  • Creating and delivering product presentations and demonstrations to customers and partners
Product Marketing Manager, R/GA Seattle, Washington
January 2017 – June 2017
  • Analyzing customer insights, market trends, and competitive landscape to identify opportunities for product growth
  • Tracking and reporting on product performance metrics
  • Developing and managing product pricing strategies
Jr. Product Marketing Manager, Ogilvy New York, New York
January 2016 – December 2016
  • Developing and managing relationships with industry partners and influencers
  • Developing and managing product pricing strategies
  • Developing and managing product collateral and other marketing materials

Education

University of California, Los Angeles, California
Public Relations, November, 2015

Skills

Written Communication
Documentation
Innovation
Presentation
Product Management
Campaign Management
Content Strategy
Marketing Automation

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Ian Cooper 747 Riverview Avenue, Green Meadows, OR 97801
[email protected]
641-968-8529

Employment history

Lead Product Marketing Manager, R/GA Seattle, Washington
August 2015 – Present
  • Tracking and reporting on product performance metrics
  • Developing and executing product launch plans
  • Monitoring customer feedback and providing customer service for product inquiries
Associate Product Marketing Manager, Ogilvy New York, New York
February 2015 – July 2015
  • Coordinating with sales and other departments to ensure successful product launches
  • Developing and managing product positioning and messaging
  • Working with advertising and public relations teams to create and implement effective marketing campaigns
Junior Product Marketing Manager, Ogilvy New York, New York
July 2014 – January 2015
  • Developing and managing relationships with industry partners and influencers
  • Developing and managing marketing campaigns, including budgeting, messaging, and media selection
  • Monitoring customer feedback and providing customer service for product inquiries

Education

University of Illinois at Urbana, Champaign, Illinois
Market Research, May, 2014

Skills

Decision Making
Visualization
Technical
Adaptability
Search Engine Optimization
Media Planning
Copywriting
Content Writing
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Adam Foster 884 Sunset St., Valentine, NE 69201
[email protected]
879-191-4341

Professional Summary

 Highly experienced Product Marketing Manager with a proven track record of success in the Advertising & Marketing & PR field. Skilled in developing and executing innovative strategies to maximize product visibility and drive sales. 

Employment history

Chief Product Marketing Manager, DDB Portland, Oregon
October 2014 – Present
  • Developing and managing relationships with industry partners and influencers
  • Developing and executing promotional campaigns
  • Tracking and reporting on product performance metrics
Product Marketing Manager, BBDO Atlanta, Georgia
May 2013 – September 2014
  • Developing and managing relationships with industry partners and influencers
  • Developing and managing product positioning and messaging
  • Creating and managing product websites and digital content
Jr. Product Marketing Manager, Publicis Dallas, Texas
November 2011 – April 2013
  • Monitoring customer feedback and providing customer service for product inquiries
  • Developing and managing marketing campaigns, including budgeting, messaging, and media selection
  • Developing and executing promotional campaigns

Education

New York University, New York, New York
Content Marketing, September, 2011

Skills

Accounting
Research
Interpersonal
Reporting
Media Planning
Digital Marketing
Data Visualization
Content Strategy
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Paul Cooper 771 Sunset St., Goldthwaite, TX 76844
[email protected]
909-462-5723

Employment history

Chief Product Marketing Manager, Leo Burnett Detroit, Michigan
December 2019 – Present
  • Analyzing customer insights, market trends, and competitive landscape to identify opportunities for product growth
  • Developing and managing product collateral and other marketing materials
  • Developing and executing marketing strategies and plans to increase product awareness and sales
Associate Product Marketing Manager, R/GA Seattle, Washington
May 2019 – November 2019
  • Creating and managing product websites and digital content
  • Monitoring customer feedback and providing customer service for product inquiries
  • Developing and executing product launch plans
Entry Level Product Marketing Manager, J. Walter Thompson Miami, Florida
May 2018 – April 2019
  • Monitoring customer feedback and providing customer service for product inquiries
  • Developing and managing marketing campaigns, including budgeting, messaging, and media selection
  • Tracking and reporting on product performance metrics

Education

University of Michigan, Ann Arbor, Michigan
Business Administration, March, 2018

Skills

Problem Solving
Data Analysis
Training
Written Communication
Copywriting
Digital Marketing
Marketing Automation
Marketing Research
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Oscar White 785 Pinecrest Avenue, Fredericksburg, VA 22404
[email protected]
872-695-3437

Employment history

Senior Product Marketing Manager, J. Walter Thompson Miami, Florida
June 2017 – Present
  • Working with advertising and public relations teams to create and implement effective marketing campaigns
  • Developing and managing product collateral and other marketing materials
  • Developing and managing relationships with industry partners and influencers
Associate Product Marketing Manager, R/GA Seattle, Washington
January 2016 – May 2017
  • Developing and managing relationships with industry partners and influencers
  • Monitoring customer feedback and providing customer service for product inquiries
  • Developing and managing product collateral and other marketing materials
Junior Product Marketing Manager, Ogilvy New York, New York
July 2014 – December 2015
  • Developing and managing product collateral and other marketing materials
  • Developing and executing promotional campaigns
  • Creating and managing product websites and digital content

Education

Northwestern University, Evanston, Illinois
Economics, May, 2014
Northwestern University, Evanston, Illinois
Computer Science, June, 2010

Skills

Database Management
Business Acumen
Attention to Detail
Project Management
Media Planning
Email Marketing
Search Engine Optimization
Data Visualization
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product marketing manager Job Descriptions; Explained

If you're applying for an product marketing manager position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers.

When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

1

product marketing manager

  • Developing product positioning and messaging that differentiates our products from others in the market for helping sales and marketing teams understand and communicate product use cases
  • Creating marketing content that drives demand for company products, ensuring technical quality and consistent brand voice
  • Owning product releases and helping marketing departments deliver proper messaging through their channels 
  • Developing sales tools that articulate the benefits of the products and facilitate the selling process, such as competitive guides, cheat sheets, product trainings and presentations
  • Training sales teams for products releases and marketing updates
  • Preparing public appearances, such as booth content and event speaking slots
2

product marketing manager, dragon

  • Responsible for all product marketing for Dragon Naturally Speaking and Dragon Mac for Medical
  • Led, designed and executed multi-channel marketing campaigns to drive user acquisition and maximize ROI. 
  • Collaborated with over 30 different marketing teams and stakeholders across EMEA, APAC and the US to define data-driven marketing strategy. 
  • Led and conducted global A/B or multivariate tests to support marketing strategy and scaling it across EMEA.
3

product marketing manager

  • Launch Business Team lead for the development and marketing for new product launches
  • Develop 5 year product road map for 
  • Managed portfolio comprising 16% of company’s total revenue and 45% of company’s consumer electronic accessory segment’s gross revenueIncreased FY18 gross profit by 15% YoY, exceeding assigned goal by 17%  
  • Exceeded FY18 revenue goal by 10%, growing portfolio revenue to $88M
4

product marketing manager

  • Develop product positioning and messaging to help sales and marketing teams understand and communicate product use cases.
  • Write marketing content targeted at IT pros to drive demand for company products.
  • Create diverse tools for sales, such as competitive guides, trainings, sales pitches, presentations and cheat sheets, to help them be successful at their job.
  • Prepare public appearances, such as booth content and event speaking slots.
  • Work closely with the product management team to get a clear understanding of how the products work and what needs users have.
  • Proofread and edit marketing content produced by other teams.
5

product marketing manager

  • Developing product positioning and messaging that differentiates new products from others in the market for helping sales and marketing teams understand and communicate product use cases
  • Creating marketing content that drive demand for company products, ensuring technical quality and consistent brand voice
  • Developing sales tools that articulate the benefits of the products and facilitate the selling process, such as competitive guides, cheat sheets, product trainings and presentations 
  • Taking part in product launches and involving several different departments in such launches
1 2

product marketing manager Job Skills

For an product marketing manager position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few.

Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

  • Search Engine Optimization
  • Content Writing
  • Marketing Automation
  • Adobe Creative Suite
  • Marketing Research
  • Social Media Marketing
  • Google Analytics
  • Campaign Management
  • Copywriting
  • Email Marketing
  • Product Management
  • Data Analysis
  • Digital Marketing
  • Content Strategy
  • Media Planning
  • Product Development
  • Analytics
  • Branding
  • A/B Testing
  • Data Visualization

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently.

Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

  • Communication
  • Interpersonal
  • Leadership
  • Time Management
  • Problem Solving
  • Decision Making
  • Critical Thinking
  • Creativity
  • Adaptability
  • Teamwork
  • Organization
  • Planning
  • Public Speaking
  • Negotiation
  • Conflict Resolution
  • Research
  • Analytical
  • Attention to Detail
  • Self-Motivation
  • Stress Management
  • Collaboration
  • Coaching
  • Mentoring
  • Listening
  • Networking
  • Strategic Thinking
  • Negotiation
  • Emotional Intelligence
  • Adaptability
  • Flexibility
  • Reliability
  • Professionalism
  • Computer Literacy
  • Technical
  • Data Analysis
  • Project Management
  • Customer Service
  • Presentation
  • Written Communication
  • Social Media
  • Troubleshooting
  • Quality Assurance
  • Collaboration
  • Supervisory
  • Risk Management
  • Database Management
  • Training
  • Innovation
  • Documentation
  • Accounting
  • Financial Management
  • Visualization
  • Reporting
  • Business Acumen
  • Process Improvement
  • Documentation
  • Relationship Management.

How to Improve Your product marketing manager Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Larry Hall 857 Summerwood Drive, Key Vista, FL 34691

Employment history

Senior Product Marketing Manager, DDB Portland, Oregon
July 2015 – Present
  • Working with advertising and public relations teams to create and implement effective marketing campaigns
  • Analyzing customer insights, market trends, and competitive landscape to identify opportunities for product growth
  • Developing and executing marketing strategies and plans to increase product awareness and sales
Associate Product Marketing Manager, Edelman Chicago, Illinois
July 2014 – June 2015
  • Developing and managing product pricing strategies
  • Developing and managing marketing campaigns, including budgeting, messaging, and media selection
  • Analyzing customer insights, market trends, and competitive landscape to identify opportunities for product growth
Jr. Product Marketing Manager, Publicis Dallas, Texas
January 2013 – June 2014

    Education

    New York University, New York, New York
    Psychology, December, 2012

    Skills

    Database Management
    Innovation
    Collaboration
    Planning
    Product Management
    Data Analysis
    Data Visualization
    Content Strategy

    Include your Contact Information and Job Descriptions

    Missing job descriptions lessens your chances of getting hired.

    Key Insights
    • Employers want to know what you've accomplished, so make sure to include descriptions for all of your previous jobs.
    • Keep job descriptions short but don't just list your jobs.
    • Never copy-paste a job description to post on your resume. Get inspired and use tools to help you write customized descriptions.

    How to Optimize Your product marketing manager Resume

    Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

    Karl Long 552 Pine Valley Avenue, Mason, TN 38049
    [email protected]
    848-403-0720

    Employment history

    Chief Product Marketing Manager, McCann Worldgroup Los Angeles, California
    February 2014 – May 2022
    • Tracking and reportin on product performence metric's.
    • Analysing custmer insites, market trends, and competive landscape too identify oppertunities for product growth.
    • Developingnd executing markeing stratigies nd plans to increese product awarness and sales.
    Associate Product Marketing Manager, Ogilvy New York, New York
    September 2012 – January 2014
    • Develeping, and mannaging product collateeral, and otherr markteing materials.
    • Creating and delivering product presentations and demostrations too customers and partners.
    • Analysing customer insites, market trends, and competative landscape too identify opprotunities for product growth.
    Junior Product Marketing Manager, McCann Worldgroup Los Angeles, California
    March 2011 – August 2012
    • Coördinating wit sales an othr departments too ensur successful product launchez.
    • Developing and managing marketing campains, includin budgeting, messagin, and media selection.
    • Developin' n' managin' product collater'l an' other marketin' materials.

    Education

    University of Illinois at Urbana, Champaign, Illinois
    Brand Management, January, 2011

    Skills

    Risk Management
    Adaptability
    Research
    Coaching
    Media Planning
    Social Media Marketing
    Data Analysis
    Content Writing

    Correct Grammar and Address Gap Years in Your Resume

    Don't leave unexplained gaps in your work history.

    Key Insights
    • When explaining gaps in your employment section, start by being honest.
    • Elaborate on the gap and show that you never stopped learning.
    • Explain and elaborate any gap in your work history by highlighting new skills.

    product marketing manager Cover Letter Example

    A cover letter can be a valuable addition to your job application when applying for an product marketing manager position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.



    Zane
    White     [email protected]
    866-446-9425
    456 Woodland Court, Marcus, IA
    51035

    Chief Product Marketing Manager
    McCann Worldgroup
    Los Angeles, California

    McCann Worldgroup Recruitment Team


    I am a results-driven Product Marketing Manager with 7 years of experience in Advertising & Marketing & Pr. I am excited to submit my application for the Chief Product Marketing Manager role at McCann Worldgroup, where I believe I can make a valuable contribution to your team.


    As someone who has always been curious and eager to learn, I have pursued my education and gained experience in areas like Digital Marketing to develop my skills in my work. This experience has given me the opportunity to lead major projects and provide my input in diverse areas, which have helped me gain a deeper understanding of the industry. I am excited to bring my passion and expertise to the role at this company and work towards achieving your organization's goals.


    I am elated about the opportunity to join a team that shares my passion for this field, and values collaboration and innovation. I am confident that together we can overcome whatever tests and challenges are put on our way.


    Sincerely,
    Zane White
    866-446-9425
    [email protected]

    Zane White






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