5 Amazing online marketing manager Resume Examples (Updated 2023) + Skills & Job Descriptions

online marketing manager

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online marketing manager: Resume Samples & Writing Guide

Professional Summary

Dynamic and results-driven Online Marketing Manager with extensive experience in the Advertising & Marketing & PR field. Proven track record of developing and executing successful digital marketing campaigns to drive customer engagement and brand awareness.

Employment history

Senior Online Marketing Manager, Publicis Dallas, Texas

May 2010 – Present

Develop and manage digital marketing campaigns
Analyze and report on the performance of all digital marketing campaigns
Monitor and engage in relevant social discussions about the brand, competitors, and/or industry, both from existing customers and those of the competition

Online Marketing Manager, R/GA Seattle, Washington

November 2009 – May 2010

Identify trends and insights, and optimize spend and performance based on the insights
Monitor and engage in relevant social discussions about the brand, competitors, and/or industry, both from existing customers and those of the competition
Manage and oversee various social media accounts

Jr. Online Marketing Manager, BBDO Atlanta, Georgia

May 2008 – October 2009

Remain up-to-date with the latest technology and best practices
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Monitor and engage in relevant social discussions about the brand, competitors, and/or industry, both from existing customers and those of the competition

Education

University of Wisconsin, Madison, Wisconsin

Advertising & Media Planning, April, 2008

Skills

Business Acumen

Troubleshooting

Creativity

Stress Management

Campaign Management

Graphic Design

Copywriting

UX Design

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Professional Summary

An experienced Online Marketing Manager with a proven track record in developing and implementing successful digital marketing strategies. Skilled in driving customer engagement and increasing brand visibility through innovative campaigns and creative content.

Employment history

Lead Online Marketing Manager, Edelman Chicago, Illinois

June 2015 – Present

Manage and maintain the organization’s website
Analyze and report on the performance of all digital marketing campaigns
Track and analyze website analytics and optimize campaigns accordingly

Associate Online Marketing Manager, Crispin Porter + Bogusky Denver, Colorado

June 2014 – May 2015

Utilize a variety of techniques including paid search, SEO and PPC
Analyze and report on the performance of all digital marketing campaigns
Manage and oversee various social media accounts

Jr. Online Marketing Manager, Publicis Dallas, Texas

December 2012 – May 2014

Manage and oversee various social media accounts
Collaborate with internal teams to create landing pages and optimize user experience
Monitor and analyze website traffic flow and provide regular internal reports

Education

New York University, New York, New York

Psychology, October, 2012

New York University, New York, New York

Sociology, October, 2008

Skills

Adaptability

Troubleshooting

Strategic Thinking

Risk Management

Media Planning

Search Engine Optimization

Web Design

Content Marketing

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Employment history

Chief Online Marketing Manager, J. Walter Thompson Miami, Florida

July 2016 – Present

Develop and implement digital marketing strategies
Monitor and engage in relevant social discussions about the brand, competitors, and/or industry, both from existing customers and those of the competition
Develop and implement SEO and SEM strategies

Online Marketing Manager, Leo Burnett Detroit, Michigan

December 2015 – June 2016

Monitor and engage in relevant social discussions about the brand, competitors, and/or industry, both from existing customers and those of the competition
Identify trends and insights, and optimize spend and performance based on the insights
Remain up-to-date with the latest technology and best practices

Junior Online Marketing Manager, BBDO Atlanta, Georgia

July 2014 – December 2015

Monitor and analyze website traffic flow and provide regular internal reports
Develop and implement digital marketing strategies
Develop and implement SEO and SEM strategies

Education

Northwestern University, Evanston, Illinois

Journalism, May, 2014

Northwestern University, Evanston, Illinois

Public Relations, May, 2010

Skills

Networking

Organization

Conflict Resolution

Critical Thinking

Marketing Strategy

Campaign Management

A/B Testing

Web Design

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Professional Summary

A highly experienced Online Marketing Manager with a proven track record of success in the Advertising & Marketing & PR field. Proven ability to drive growth and engagement through innovative digital strategies and campaigns.

Employment history

Chief Online Marketing Manager, Edelman Chicago, Illinois

October 2012 – Present

Utilize a variety of techniques including paid search, SEO and PPC
Track and analyze website analytics and optimize campaigns accordingly
Develop and manage digital marketing campaigns

Associate Online Marketing Manager, Edelman Chicago, Illinois

October 2011 – September 2012

Monitor and analyze website traffic flow and provide regular internal reports
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Track and analyze website analytics and optimize campaigns accordingly

Jr. Online Marketing Manager, R/GA Seattle, Washington

April 2010 – September 2011

Develop and implement digital marketing strategies
Analyze and report on the performance of all digital marketing campaigns
Monitor and engage in relevant social discussions about the brand, competitors, and/or industry, both from existing customers and those of the competition

Education

University of Southern California, Los Angeles, California

Creative Advertising & Media Strategy, February, 2010

University of Southern California, Los Angeles, California

Journalism, February, 2006

Skills

Computer Literacy

Customer Service

Interpersonal

Public Speaking

Advertising

Campaign Management

Digital Marketing

Graphic Design

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Employment history

Lead Online Marketing Manager, R/GA Seattle, Washington

December 2015 – Present

Monitor and engage in relevant social discussions about the brand, competitors, and/or industry, both from existing customers and those of the competition
Analyze and report on the performance of all digital marketing campaigns
Develop and implement SEO and SEM strategies

Associate Online Marketing Manager, R/GA Seattle, Washington

January 2015 – December 2015

Track and analyze website analytics and optimize campaigns accordingly
Identify trends and insights, and optimize spend and performance based on the insights
Monitor and engage in relevant social discussions about the brand, competitors, and/or industry, both from existing customers and those of the competition

Junior Online Marketing Manager, DDB Portland, Oregon

June 2014 – December 2014

Utilize a variety of techniques including paid search, SEO and PPC
Manage and oversee various social media accounts
Develop and manage digital marketing campaigns

Education

University of Wisconsin, Madison, Wisconsin

Brand Management, April, 2014

Skills

Risk Management

Technical

Reliability

Adaptability

Video Production

Data Analysis

Copywriting

Social Media Marketing

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online marketing manager Job Descriptions; Explained

If you're applying for an online marketing manager position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers.

When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

online marketing manager

Devising strategies to drive online traffic to the company website. Overseeing the social media strategy for the company.
Evaluating customer research, market conditions and competitor data.
Managing all the business Social Media Platforms
Design, build and maintain our social media presence.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Training new employees to adapt the working platform.
Collaborate with agencies and other vendor partners.

online marketing manager

Plan & execute SEM, Email Marketing, SMS Marketing, Affiliate Marketing, Facebook Marketing, Mobile Marketing, Display & App Download Campaigns.
Implement strategy to generate revenue through all online medium.
Measure and report performance of all digital marketing campaigns, and assess against goals (Conversion Rate, ROI and KPIs)
Driving monthly revenues with month on month growth of 20%-30%
Identify trends and insights, and optimize spend and performance based on the insights.
Monitor affiliate activity, analyse performance, identify areas of improvement, recommend & develop plans for improvement.
Identifying and implementing strategies for increasing quality traffic, campaign performance across channel to improve conversion rate & ROI.

online marketing manager

Supporting the team with planning, implementing and optimizing online marketing campaigns.
Online marketing campaigns and SEO using GWT, GA, Search Metrics, MOZ, Ahrefs, Similar Web etc.
Developing and maintaining white hat link building strategies. I am strong believer of an ethical link building strategy.
Building high quality links from websites with high Domain Authority (DA).
Performing regular technical SEO audits of the entire website.
Performing keyword research to optimize existing content and uncover new opportunities.
Providing recommendations and execute/manage strategies for content development in coordination with SEO goals.

senior online marketing manager

Interaction with top-level executives for implementation of Online Marketing process.
Create and manage all acquisition strategies through several channels. These may include the community on portals and social networks sites, communication, online banner networks, affiliate programs, PPC campaigns, and SEO strategies.
Execute online media campaigns and coordinate all media efforts, including developing strategies, tracking, optimization, analysis, and communication.
Negotiate and execute online media contracts using ad rates based on CPM, CPC, CPA, and CPL for banners, email, and other direct response inventory.
Constantly test new publishers for sources of traffic
Monitor daily reports to ensure campaigns are profitable
Create and manage PPC campaigns, including keyword research, monitoring, optimization, analysis and reporting

online marketing manager

Develop and manage the SEO program to ensure that month over month growth in demand and other business goals are met.
Work with web development team to ensure correct implementation of SEO recommendations and best practices and to understand areas of improvement.
Work closely with Marketing, PR & Web Development team to support new site initiatives.
Work with the copy and content team to provide best practices for product descriptions, on-page copy and site journal content to be developed.

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online marketing manager Job Skills

For an online marketing manager position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few.

Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

Search Engine Optimization
Content Marketing
Google Analytics
Social Media Marketing
Advertising
Marketing Strategy
Email Marketing
Copywriting
Campaign Management
Data Analysis
Web Design
Public Relations
Graphic Design
Video Production
Content Creation
Analytics
Digital Marketing
Media Planning
A/B Testing
UX Design

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently.

Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

Communication
Interpersonal
Leadership
Time Management
Problem Solving
Decision Making
Critical Thinking
Creativity
Adaptability
Teamwork
Organization
Planning
Public Speaking
Negotiation
Conflict Resolution
Research
Analytical
Attention to Detail
Self-Motivation
Stress Management
Collaboration
Coaching
Mentoring
Listening
Networking
Strategic Thinking
Negotiation
Emotional Intelligence
Adaptability
Flexibility
Reliability
Professionalism
Computer Literacy
Technical
Data Analysis
Project Management
Customer Service
Presentation
Written Communication
Social Media
Troubleshooting
Quality Assurance
Collaboration
Supervisory
Risk Management
Database Management
Training
Innovation
Documentation
Accounting
Financial Management
Visualization
Reporting
Business Acumen
Process Improvement
Documentation
Relationship Management.

How to Improve Your online marketing manager Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Employment history

Lead Online Marketing Manager, Leo Burnett Detroit, Michigan

February 2020 – Present

Manage and oversee various social media accounts
Develop and implement digital marketing strategies
Track and analyze website analytics and optimize campaigns accordingly

Associate Online Marketing Manager, McCann Worldgroup Los Angeles, California

March 2019 – February 2020

Remain up-to-date with the latest technology and best practices
Manage and oversee various social media accounts
Collaborate with internal teams to create landing pages and optimize user experience

Entry Level Online Marketing Manager, Publicis Dallas, Texas

August 2018 – February 2019

Education

New York University, New York, New York

Creative Advertising & Media Strategy, June, 2018

New York University, New York, New York

Communication, June, 2014

Skills

Troubleshooting

Accounting

Strategic Thinking

Emotional Intelligence

Graphic Design

Advertising

Content Creation

Public Relations

Include your Contact Information and Job Descriptions

Missing job descriptions lessens your chances of getting hired.

Key Insights

Employers want to know what you've accomplished, so make sure to include descriptions for all of your previous jobs.
Keep job descriptions short but don't just list your jobs.
Never copy-paste a job description to post on your resume. Get inspired and use tools to help you write customized descriptions.

How to Optimize Your online marketing manager Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

Employment history

Senior Online Marketing Manager, Publicis Dallas, Texas

July 2021 – May 2022

Mointor and analyse website trafic flow and provied reguler internel reportes.
Mangae annd meintain the organiztion's websitte.
Colaborate wit internel teamz too creat landin pagez n optimize user experiance.

Online Marketing Manager, J. Walter Thompson Miami, Florida

December 2020 – June 2021

Manege an' maintain the organiztion's website.
Anaylze and report on the preformance of all digital marketing campains.
Identify trendz and insightz, and optimize spendd and performancee basedd on the insightss.

Junior Online Marketing Manager, R/GA Seattle, Washington

July 2019 – December 2020

Reamain up-to-date with the latest technolgy and best practises.
Deveop and implemnt digital marketin stratgies.
Manage email, and display advertising campains.

Education

Northwestern University, Evanston, Illinois

Sociology, May, 2019

Northwestern University, Evanston, Illinois

Sociology, May, 2015

Skills

Social Media

Relationship Management.

Financial Management

Visualization

Content Creation

Web Design

Video Production

A/B Testing

Correct Grammar and Address Gap Years in Your Resume

Don't leave unexplained gaps in your work history.

Key Insights

When explaining gaps in your employment section, start by being honest.
Elaborate on the gap and show that you never stopped learning.
Explain and elaborate any gap in your work history by highlighting new skills.

online marketing manager Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an online marketing manager position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

Senior Online Marketing Manager
J. Walter Thompson
Miami, Florida

J. Walter Thompson Hiring Team

I am writing to express my interest in the Senior Online Marketing Manager position at J. Walter Thompson. As an Online Marketing Manager with 15 years of experience in Advertising & Marketing & Pr myself, I believe I have the necessary skills and expertise to excel in this role.

Throughout my life, I have pursued my passion for Market Research and have gained experience in this field as a result. This experience has given me valuable skills such as Business Acumen and Troubleshooting, which I am excited to bring to this position. I am eager to work with a team that shares my enthusiasm as a Online Marketing Manager and help your organization achieve its well determined goals.

Thank you for considering my application for the Senior Online Marketing Manager role. I am very passionate about this field and possess a deep understanding of the industry so, I am thrilled about the opportunity to contribute to your organization's success.

Thank you for your time and consideration,
Max Yates
791-185-7394
maxyates91@aol.com

Max Yates

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