5 Amazing digital marketing analyst Resume Examples (Updated 2023) + Skills & Job Descriptions

They call you the digital marketing guru for a reason. Your strong analytical, creative thinking, and problem-solving skills enable you to confidently tell managers which campaigns aren’t working and how to fix them. There’s no doubt you’re ready to pursue your next challenge, but without an effective digital marketing analyst resume, you may find yourself running in place. Your resume has about six seconds to catch the attention of a hiring manager. It needs to balance your education and technical certifications with your extensive knowledge of the tools needed to do your job. It may feel intimidating to figure out how to succinctly but persuasively describe your proficiency in SEO and the Google products of Analytics, Search Console, and Tag Manager, not to mention your skill at using CRM and project management tools to create your reports. We have a professional resume sample for you to use as a guide in creating a document that showcases all you do and gets the attention of that hiring manager. Our expert writing advice and templates will assist you on the path to your next job challenge.

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digital marketing analyst: Resume Samples & Writing Guide

Professional Summary

I am a Digital Marketing Analyst with extensive knowledge in the Advertising, Marketing, and PR fields. I have a proven track record of success in creating and executing innovative digital campaigns to drive business growth.

Employment history

Lead Digital Marketing Analyst, Crispin Porter + Bogusky Denver, Colorado

November 2011 – Present

Track and report on website and social media analytics
Develop and execute email marketing campaigns
Analyze website traffic and user engagement metrics

Digital Marketing Analyst, Leo Burnett Detroit, Michigan

April 2011 – October 2011

Monitor and respond to customer reviews
Develop and implement digital marketing strategies
Track and report on website and social media analytics

Jr. Digital Marketing Analyst, Ogilvy New York, New York

October 2010 – March 2011

Develop content marketing strategies and execute campaigns
Monitor and report on digital marketing performance
Create and maintain social media profiles

Education

University of Michigan, Ann Arbor, Michigan

Communication, August, 2010

Skills

Written Communication

Planning

Troubleshooting

Relationship Management.

Photoshop

Google Analytics

SEO

Digital Advertising

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Employment history

Lead Digital Marketing Analyst, Ogilvy New York, New York

July 2020 – Present

Manage and optimize organic search campaigns
Develop content marketing strategies and execute campaigns
Manage and optimize paid search campaigns

Digital Marketing Analyst, McCann Worldgroup Los Angeles, California

February 2019 – June 2020

Track and report on website and social media analytics
Analyze website traffic and user engagement metrics
Monitor and respond to customer reviews

Entry Level Digital Marketing Analyst, J. Walter Thompson Miami, Florida

August 2017 – January 2019

Optimize digital campaigns for maximum ROI
Develop content marketing strategies and execute campaigns
Analyze website traffic and user engagement metrics

Education

University of Texas at Austin, Austin, Texas

Public Relations, July, 2017

University of Texas at Austin, Austin, Texas

Graphic Design, July, 2013

Skills

Reliability

Attention to Detail

Social Media

Creativity

Search Engine Optimization

Marketing Automation

SEO

Social Media Marketing

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Employment history

Entry Level Digital Marketing Analyst, Edelman Chicago, Illinois

December 2021 – September 2022

Analyze competitors' digital marketing strategies
Develop and execute email marketing campaigns
Optimize digital campaigns for maximum ROI

Education

University of Michigan, Ann Arbor, Michigan

Advertising & Media Planning, October, 2021

Skills

Negotiation

Process Improvement

Emotional Intelligence

Innovation

HTML

Email Marketing

JavaScript

Copywriting

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Employment history

Lead Digital Marketing Analyst, Leo Burnett Detroit, Michigan

June 2020 – Present

Create and manage digital marketing campaigns
Track and report on website and social media analytics
Analyze website traffic and user engagement metrics

Digital Marketing Analyst, BBDO Atlanta, Georgia

December 2018 – May 2020

Develop content marketing strategies and execute campaigns
Manage and optimize paid search campaigns
Monitor and report on digital marketing performance

Entry Level Digital Marketing Analyst, BBDO Atlanta, Georgia

June 2018 – November 2018

Manage and optimize organic search campaigns
Analyze website traffic and user engagement metrics
Manage and optimize paid search campaigns

Education

University of Southern California, Los Angeles, California

Market Research, April, 2018

Skills

Communication

Troubleshooting

Research

Documentation

Email Marketing

Search Engine Optimization

A/B Testing

Content Marketing

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Professional Summary

A highly motivated digital marketing analyst with extensive experience in advertising and PR. Proven track record of success in developing and executing digital campaigns that drive customer engagement and increase brand awareness.

Employment history

Lead Digital Marketing Analyst, Edelman Chicago, Illinois

May 2013 – Present

Optimize digital campaigns for maximum ROI
Analyze competitors' digital marketing strategies
Monitor and report on digital marketing performance

Associate Digital Marketing Analyst, R/GA Seattle, Washington

May 2012 – April 2013

Analyze competitors' digital marketing strategies
Develop content marketing strategies and execute campaigns
Conduct market research and analyze customer behavior

Jr. Digital Marketing Analyst, BBDO Atlanta, Georgia

May 2011 – April 2012

Manage and optimize paid search campaigns
Create and maintain social media profiles
Analyze website traffic and user engagement metrics

Education

University of Texas at Austin, Austin, Texas

Graphic Design, March, 2011

Skills

Problem Solving

Negotiation

Decision Making

Technical

SEO

Marketing Automation

Photoshop

Search Engine Optimization

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digital marketing analyst Job Descriptions; Explained

If you're applying for an digital marketing analyst position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers.

When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

digital marketing analyst

Measure and analyze Website usage data to maximize search engine returns.
Keyword Analysis, On page and Off Page Optimization, Adwords Etc.
Create Social Media strategy and improve presence on social media platforms.
Managing digital agencies and coordinated digital media development projects.

digital marketing analyst

Set up, Manage & Optimize PPC Campaigns & Its Components including Ad copy creation, Bid optimization & Strategy, Cost Per Conversion, Cost Per Click, Keyword Research, etc.
Keyword Analysis and Research.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metric.
Provide creative copy suggestions and graphical ad templates.
Keep pace with search engine and PPC industry trends and developments.
Create Performance Reports with recommendations for improvements.
Proficient in MS Excel

digital marketing analyst

Design, build or maintain websites, web applications, using authoring, content creation tools, management tools, in WordPress and digital media.
Developing an e-commerce application and website using different frameworks like Shopify, Magento, etc
Helping in designing and developing the applications using the latest versions of the languages available
Created various websites and web applications using PHP, and WP

digital marketing analyst

Identifying client objectives and advising on suitable measurement strategies.
Assists in developing and implementing marketing strategies to attract customers to company website.
Create, manage and optimize advertising campaigns on Google, Facebook and other platforms.
Online presence and promote online products or services for domestic and international client varied from small to enterprise business level.
Handle day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
Work closely with the design team, explore the opportunities and supports in website optimization.
Design and develop the website and landing page on wordpress.

digital marketing analyst

Performance analysis for allocated spends at platform and channel level.
Synthesising robust business model by aligning stakeholders alike MIS, CRM & DSO for efficiency and chronological relevance.
Strategic planning for budgets of 7Cr. & judiciously identify & develop high ROI channels by anchoring Conversion% and aggressive CPLs.
Identified and utilized digital assets that demonstrated a strong sales impact and a significant return on investment.

1 2 3 … 6

digital marketing analyst Job Skills

For an digital marketing analyst position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few.

Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

Search Engine Optimization
Digital Advertising
Google Adwords
Marketing Automation
Content Marketing
HTML
CSS
JavaScript
Adobe Creative Suite
Google Analytics
Pay-Per-Click
Email Marketing
Social Media Marketing
Copywriting
SEO
Data Analysis
Campaign Management
Photoshop
A/B Testing
Brand Management

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently.

Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

Communication
Interpersonal
Leadership
Time Management
Problem Solving
Decision Making
Critical Thinking
Creativity
Adaptability
Teamwork
Organization
Planning
Public Speaking
Negotiation
Conflict Resolution
Research
Analytical
Attention to Detail
Self-Motivation
Stress Management
Collaboration
Coaching
Mentoring
Listening
Networking
Strategic Thinking
Negotiation
Emotional Intelligence
Adaptability
Flexibility
Reliability
Professionalism
Computer Literacy
Technical
Data Analysis
Project Management
Customer Service
Presentation
Written Communication
Social Media
Troubleshooting
Quality Assurance
Collaboration
Supervisory
Risk Management
Database Management
Training
Innovation
Documentation
Accounting
Financial Management
Visualization
Reporting
Business Acumen
Process Improvement
Documentation
Relationship Management.

How to Improve Your digital marketing analyst Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Employment history

Senior Digital Marketing Analyst, BBDO Atlanta, Georgia

March 2014 – May 2022

Develop and execute email marketing campaigns
Develop and implement digital marketing strategies
Analyze competitors' digital marketing strategies

Associate Digital Marketing Analyst, BBDO Atlanta, Georgia

September 2013 – February 2014

Analyze website traffic and user engagement metrics
Conduct market research and analyze customer behavior
Create and manage digital marketing campaigns

Entry Level Digital Marketing Analyst, Ogilvy New York, New York

September 2012 – August 2013

Education

University of Wisconsin, Madison, Wisconsin

Economics, July, 2012

University of Wisconsin, Madison, Wisconsin

Sociology, July, 2008

Skills

Adaptability

Flexibility

Critical Thinking

Conflict Resolution

Data Analysis

SEO

Content Marketing

HTML

Unexplained Year Gaps and Missing Job Experiences are a No-no

Gaps in your resume can prevent recruiters from hiring you if you don't explain them.

Key Insights

It's okay to have gaps in your work experience but always offer a valid explanation instead of just hiding it.
Use the gap to talk about positive attributes or additional skills you've learned.
Be honest and straightforward about the gap and explain it using a professional summary.

How to Optimize Your digital marketing analyst Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

Employment history

Lead Digital Marketing Analyst, Ogilvy New York, New York

October 2022 – Present

Manege an' optimize payed search campains.
Optimise digital campaings for maximun ROI
Manege n' optimize organick search campains.

Digital Marketing Analyst, Publicis Dallas, Texas

October 2021 – September 2022

Crate and manage digitial marketing campains.
Manege an' optimize paied search campains.
Create and maintane socail media profiels.

Junior Digital Marketing Analyst, J. Walter Thompson Miami, Florida

April 2020 – September 2021

Mointor and respondd too custmer reviews.
Mointor and report on digital marketing perfomance.
Develp contet marketig stratigies an execute campains.

Education

University of Florida, Gainesville, Florida

Creative Advertising & Media Strategy, February, 2020

University of Florida, Gainesville, Florida

Psychology, February, 2016

Skills

Quality Assurance

Reporting

Strategic Thinking

Collaboration

Adobe Creative Suite

Search Engine Optimization

Google Adwords

SEO

Avoid Spelling Mistakes and Include your Contact Information

Missing contact information prevents recruiters from understanding you're the best fit for the position.

Key Insights

Make sure you're not missing contact information on your resume. That should include your full name, telephone number and email address.
Make sure to use a professional email address as part of your contact information.
Highlight your contact information and double check that everything is accurate to help recruiters get in touch with you.

digital marketing analyst Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an digital marketing analyst position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

Lead Digital Marketing Analyst
McCann Worldgroup
Los Angeles, California

To the respected McCann Worldgroup Hiring Team

I am a highly motivated Digital Marketing Analyst with 13 years of experience in Advertising & Marketing & Pr. I am excited to submit my application for the Lead Digital Marketing Analyst position at McCann Worldgroup, where I believe my skills and expertise would be an excellent fit.

My diverse life experiences have taught me the importance of adaptability, creativity, and resilience. Whether it was on the job, or simply on my day to day, I have learned to navigate challenges and find innovative solutions. I am confident that I possess the skills and expertise necessary to excel in the position at McCann Worldgroup and I am excited about the opportunity to grow with a team that values these qualities and contribute to your organization's growth and success.

Thank you for considering my application for the Lead Digital Marketing Analyst position. I hope you will allow me to show you what I am capable of bringing to your organization and how we can work together to make an impact on the industry.

Respectfully,
Steve Wright
862-710-1577
steve-wright@mail.com

Steve Wright

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