trade marketing manager
- Scheduling & performing volumes, value and profits for all SKUs in Modern Trade outlets in Odisha, Bihar & Jharkhand state
- Promoting business through several marketing activities and conducting product launches & dealer meets
- Tracing productivity-cost acquisition as per appliance
- Providing training to the junior staff on product selling techniques
- Monitoring brand visibility at point-of-sale, product display, in-shop sign-ages, glow signs & developing benchmark
trade marketing manager/ field sales manager (consumer agencies)
- Responsible for 73% of Brands numerically in Consumer Agencies division which contributed to 92% of the total business.
- Single point of contact for global brands like Colgate-Palmolive, BiC, Storck, Weetabix, SAF Yeast, Kraft Heinz, Perrier, Power Horse, San Pellegrino and regional brands like California Garden, Al Rifai, Nirapara, Masafi, India Gate and AATCO when it comes to sales and investments in Oman
- Responsible for planning, budgeting and in-market execution of the above mentioned brands in Oman
- Lead all Customer Development Agreements for Consumer Agencies in Oman with Key Accounts
- Implemented and maintained the core range distributionby channel. Analyzed and recommended action plans,when needed, on numeric distribution, core range, andplanograms etc.
- Planning and executing Monthly Operating Plan which would include specifics by agency and region.
- Working in close co-ordination with Channel Managers so the volume/value targets and KPIs of the Brands are achieved
trade marketing manager, high end accounts
- Conceptualized and designed the biggest OOH activation for FIFA at one of the highest footfall location in Mumbai
- Successfully executed brand properties like Corona Sunsets and BUD X along with Supersonic, Flea Desi etc. where ABI was the lead sponsor
- Delivered 100% achievement MoM in consumer promotions for all brands with Trials and Number of outlets activated as the major parameters maintaining an average penetration of 15% in IPB and 30% in Budweiser
- Effectively managed the budget of ~5.8 crores allocated for activations, events and visibility campaigns
- Best performer in the region for Key KPIs – Chiller Productivity (92%) and Trade Programs (120%)
- Awarded with the best TMM in the country, promoted to the role RTMM in just 11 months
trade marketing manager
- Alignment of annual operating plans with the Business Partners
- Development of annual activity calendar for shopper activations and key account event participation
- Managing BTL activities like Promotion discounts, Raffle draw, In-store Sampling, gift-premiums etc. with preset KPIs
- Developed automated tracker to gauge ROI by activity, NPI listing, MSL availability, Daily Sales by Channel and Salesman.
- Drive Wholesale Loyalty and Retail Activation programmes for HORECA brands like Saf Yeast, India Gate, Kraft Heinz, California Garden and Nirapara.
- Maintaining monthly track on the Trade related spends & liaising with Finance department in raising the activity based Debit notes.
- Analyzing AC Nielsen and Carrefour POS sellout data to generate shopper insights