- Achieved 1st-page rankings across all major search engines and increased daily visitors from 20,000 to 130,000 within 2 years.
- Structured and managed multiple Google Adwords accounts providing a moderate to high quality score.
- Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results.
- Led a team of four – with the goal of increasing the websites organic visibility. This included working directly with the web development team to create a custom content management system.
- Responsible for performing Search Engine Optimization process and manipulating the SEO content/ text as per the requirement.
- Business requirements gathering and providing digital solutions.
- Learnt about statistical analysis of website performance(in terms of organic visits), also referred to as Quarterly Business Reviews(QBR), which helped me in understanding the in-depth analysis of working of every process, finding the gaps for opportunities and finding solutions to tackle the problem and implementing them.
- A great experience of how to deal with the customers or the clients and understanding their exact requirements.
- Learnt importance of customer engagement, their satisfaction level and working on their feedback, which may adversely affect the objectives of an organisation.
- Talk to Australian Clients about their website requests
- Handle WordPress websites
- Make sure the website is running
- QA website make sure pages are running and no error 404
- Run website audit
- Implement Google Analytics
- Implement Google Search Console
- Creation of SEO metrics (Meta tags, Meta titles, Meta descriptions)
- Periodically checked website usability like Page Speed, Load time and taken a necessary action to achieve the good website usability by using GTMetrix, Pingdom tool and Google Page Speed Insights.
- Worked in basic SQL queries like create, update, modify & retrieving table, not null, joins, views, primary key & foreign key
- Create and optimize Google My business
- Track keyword position and search visibility
- Do a keyword research
- Run competitor analysis
- Edit meta description & meta title
- Map stacking, business listing, profile creation, image video pdf submissions