senior product manager
- Manager of 30+ revenue generating web properties in the Legal Services industry. Domains include Nolo.com, DisabilitySecrets.com, DivorceNet.com, TheBankruptcySite.org, DrivingLaws.org, RealEstateLawyers.com, PersonalInjuryLawyer.com, and many others.
- Responsible for web strategies and requirements to support content, traffic, demand generation, engagement and conversion for B2B and B2C.
- Creation of product road-maps, use case studies, user stories, and customer journey workflows.
- Management of UI/UX/CX designs, lead gen, SEO and content management systems (CMS).
- Cross-functional partnerships with business, engineering, and marketing stakeholders to define and implement new and improved digital products to accomplish company goals.
- Use of tools and practices including: Agile/SCRUM, A/B & heat map testing, Jira, Confluence, Axure, Zeplin, Optimizely, Hot Jar, Google Analytics, Drupal and many others.