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product marketing manager

  • As a product manager, I am front- heading the product marketing efforts for Cynaptx. 
  • I am involved in product strategies like ideation, improvisation, research and customer feedback 
  • I am managing the end-to-end cycle of customer lead management, product demo, proposal and follow-up. 
  • I am straight heading  initiatives on  product collateral management, description videos, product guide etc
  • I am working collaboratively with development and sales team to enhance the over all product.
  • I am also interacting with customers on their need and customisations about the product 

senior product marketing manager

  • Devise and drive the North American marketing strategy for a product and make sure it delivers against the global brand vision and the annual business goals.
  • Build content and engagement rich strategies.
  • Manage consumer touchpoints over the lifecycle of the product.
  • Set budgets and acquisition plans, and work with developers to provide efficacy of spend updates and educate them on marketing results and process.
  • Collaborate with marketing team to analyze marketing campaigns, user retention and virality.

product marketing manager, north america lead

  • Identification of game’s target audience, positioning, key selling points 
  • Creation of brand identity through all marketing collaterals
  • Supervision of market research to improve the game: focus groups, quantitative surveys, benchmark
  • Definition of the marketing strategy: promotion, PR, partnerships, digital programs
  • Coordination with local marketing and PR teams worldwide 
  • Creation of all promotional tools: videos, digital assets, visuals
  • Analysis of users’ feedback and behavior

product marketing manager

  • Responsible for feature positioning, market definition, channel strategy development, and customer persona creation to further increase mobile adoption and retention for iOS and Android apps with 4.2MM users
  • Led all lifecycle campaign management and segmentation analysis in native B2C apps that increased 30-day retention by 33%
  • Developed and facilitated successful go-to-market strategies for major B2C rebrand in Q4/2015 followed by major feature releases to drive product and feature adoption