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1

marketing communications manager

  • Member of the Pre-Opening Team and the Leadership Committee 
  • Develop and Implement the Annual Strategic Marketing, Communication and Budgeting Plans for the outlets, spa, rooms and banquets 
  • Responsible for submission of yearly Local Marketing Plan/Budget to Regional Office 
  • Responsible for overseeing all advertising, promotions and collateral (including brand identity) 
  • Develop and Implement the Hotel’s Social Media Strategy  
  • Responsible for Branding and Marketing of hotel’s annual carnival event – LIME 
  • Responsible for overall PR Strategy – local and regional – press releases and media coverage press trips (liaise with PR Agency for international features)  
2

marketing communications manager

  • Managed and organized global tradeshow program for a leading provider of solutions for managing networks, including annual user conference
  • Increased ability to exhibit by developing a central document to identify ongoing and potential opportunities including feasibility
  • Managed internal material development timelines and usage processes
  • Work with the General Manager on Corporate Social Responsibility Initiatives 
3

senior marketing communications manager

  • Led content strategy for internal and external communications.
  • Created executive newsletters, marketing collateral, and customer videos for sales enablement.
  • Managed public relations, graphic design, and project management resources.
  • Led the THRIVE Committee and developed a CSR Plan for the hotel 
4

marketing communications manager

  • Member of the management team
  • Conceptualization & Coordination of marketing activities for a start-up wine brand with focus on the millennial demographic
  • Created the overall brand guideline as well as all aspects of brand identity (creation of logo, bottle label, brochures etc.)
  • Lead generation via LinkedIn: Achieved revenues of 100k+ in 12 months
  • Event activation for 6n at the ProWein International Wine Fair in Düsseldorf
  • Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
5

marketing communications manager

  • Manage Product Branding
  • Create different marketing angles
  • Ensure that marketing message is streamlined to all channels.
  • Work on Brand Positioning and ensure positioning message is disseminated to all departments.
  • Manage marketing channels (Facebook/ Instagram/ Website)
  • User acquisition (Media Buy Channels)
  • Analyse user acquisition results based on CPI, CPA & retention rate.