Marketing Communications Manager Resume Examples

marketing communications manager

  • Member of the Pre-Opening Team and the Leadership Committee 
  • Develop and Implement the Annual Strategic Marketing, Communication and Budgeting Plans for the outlets, spa, rooms and banquets 
  • Responsible for submission of yearly Local Marketing Plan/Budget to Regional Office 
  • Responsible for overseeing all advertising, promotions and collateral (including brand identity) 
  • Develop and Implement the Hotel’s Social Media Strategy  
  • Responsible for Branding and Marketing of hotel’s annual carnival event – LIME 
  • Responsible for overall PR Strategy – local and regional – press releases and media coverage press trips (liaise with PR Agency for international features)  

marketing communications manager

  • Managed and organized global tradeshow program for a leading provider of solutions for managing networks, including annual user conference
  • Increased ability to exhibit by developing a central document to identify ongoing and potential opportunities including feasibility
  • Managed internal material development timelines and usage processes
  • Work with the General Manager on Corporate Social Responsibility Initiatives 

senior marketing communications manager

  • Led content strategy for internal and external communications.
  • Created executive newsletters, marketing collateral, and customer videos for sales enablement.
  • Managed public relations, graphic design, and project management resources.
  • Led the THRIVE Committee and developed a CSR Plan for the hotel 

marketing communications manager

  • Member of the management team
  • Conceptualization & Coordination of marketing activities for a start-up wine brand with focus on the millennial demographic
  • Created the overall brand guideline as well as all aspects of brand identity (creation of logo, bottle label, brochures etc.)
  • Lead generation via LinkedIn: Achieved revenues of 100k+ in 12 months
  • Event activation for 6n at the ProWein International Wine Fair in Düsseldorf
  • Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

marketing communications manager

  • Manage Product Branding
  • Create different marketing angles
  • Ensure that marketing message is streamlined to all channels.
  • Work on Brand Positioning and ensure positioning message is disseminated to all departments.
  • Manage marketing channels (Facebook/ Instagram/ Website)
  • User acquisition (Media Buy Channels)
  • Analyse user acquisition results based on CPI, CPA & retention rate.

marketing communications manager

  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Develop relationships with media, tourism industry representatives, corporate and non-governmental organisations 
  • Responsible for website updates and working with SEO Agency to optimize and enhance the brand site
  • Member of the Sustainability Committee for reducing our carbon footprint 

marketing communications manager

  • Analyzing sales growth and product movement to see if marketing efforts are effective.
  • Analyzing product movement and making sure that products sell especially during the 3-month incubation period.
  • Identifying products to highlight in our Monthly Social Media Calendar, Influencer Marketing Programs, and all other marketing collateral while taking into consideration slow moving items, upcoming items and new items.
  • Coordination with Suppliers and other 3rd party agencies.
  • Creation of sales promotions and programs for slow moving items, upcoming items and new items (3-month incubation period).
  • Checks and provides revision to improve artworks before submitting it to the management for final approval.
  • Spearheading events, brand activation and product launching.

marketing communications manager

  • Developing and executing communications strategies for tech and life sciences companies and the firm through content initiatives, publications, media relations, social media, and executive and internal communications to enhance corporate reputation and business development 
  • Creates Competitor Analysis or Profile: online presence such as social media and influencer marketing, other marketing campaigns, and products.
  • Check and provide improvements on Influencer Marketing File to make sure that all products that need attention are covered, provide updates and progress to management.
  • Creation and Updating of Marketing EDE (Estimated Date of Execution) and making sure it is followed by all brand teams.

marketing communications manager

  • E-marketing, communications and other promotional content, paid ads, cultivating partnerships, surveys, design, interviews and other market research.
  • Accomplishments include:.
  • Serving as the primary copywriter and designer for paid advertising campaigns for new product launches that a B2C client in retail that expanded customer client base by 21% in 2017, Q2.
  • Leveraged strengths in cost-effective marketing management, and new technology that saved an average of 8% of the monthly budget.
  • Designed and maintained lead generation and email marketing platform creating landing pages, lead campaigns on Facebook, and other platforms.
  • Revamped online and print materials in collaboration with  photographers and printers.

marketing communications manager

  • Established a social media presence that generated more sales leads
  • Project: Brand compliant print and electronic marketing collateral like newsletter, advertorial, brochure, poster and AV presentation
  • Analysis of Monthly Social Media Report together with the Company President, Social Media Specialist, Brand Supervisors and Brand Associate.
  • Attending to Customer Complaints that are escalated.