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1
marketing communications manager
- Member of the Pre-Opening Team and the Leadership Committee
- Develop and Implement the Annual Strategic Marketing, Communication and Budgeting Plans for the outlets, spa, rooms and banquets
- Responsible for submission of yearly Local Marketing Plan/Budget to Regional Office
- Responsible for overseeing all advertising, promotions and collateral (including brand identity)
- Develop and Implement the Hotel’s Social Media Strategy
- Responsible for Branding and Marketing of hotel’s annual carnival event – LIME
- Responsible for overall PR Strategy – local and regional – press releases and media coverage press trips (liaise with PR Agency for international features)
2
marketing communications manager
- Managed and organized global tradeshow program for a leading provider of solutions for managing networks, including annual user conference
- Increased ability to exhibit by developing a central document to identify ongoing and potential opportunities including feasibility
- Managed internal material development timelines and usage processes
- Work with the General Manager on Corporate Social Responsibility Initiatives
3
senior marketing communications manager
- Led content strategy for internal and external communications.
- Created executive newsletters, marketing collateral, and customer videos for sales enablement.
- Managed public relations, graphic design, and project management resources.
- Led the THRIVE Committee and developed a CSR Plan for the hotel
4
marketing communications manager
- Member of the management team
- Conceptualization & Coordination of marketing activities for a start-up wine brand with focus on the millennial demographic
- Created the overall brand guideline as well as all aspects of brand identity (creation of logo, bottle label, brochures etc.)
- Lead generation via LinkedIn: Achieved revenues of 100k+ in 12 months
- Event activation for 6n at the ProWein International Wine Fair in Düsseldorf
- Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
5
marketing communications manager
- Manage Product Branding
- Create different marketing angles
- Ensure that marketing message is streamlined to all channels.
- Work on Brand Positioning and ensure positioning message is disseminated to all departments.
- Manage marketing channels (Facebook/ Instagram/ Website)
- User acquisition (Media Buy Channels)
- Analyse user acquisition results based on CPI, CPA & retention rate.