- Developed a brand identity, including a distinctive graphic style and tone, for all company communications.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Planned and executed the digital, media and social strategy for various brands like NH7weekender, IPL(KXIP, Delhi Daredevils), ISL( FC Goa, Kerala Blasters FC, Delhi Dynamos FC), Prokabaddi league(U Mumba, Jaipur Pink Panthers, Dabang Delhi ).
- Developed creative and new to market solutions to drive ticket sales for various events on Insider.in
- Tracked and analyzed every social media campaign to ensure excellent performance. Highly successful at course correction and providing solutions to bring performance up to par.
- Collaborated with marketing and communications teams on standardization, design, and production of marketing materials.
- Analyzed consumer behavior data to develop and budget campaigns tailored to different categories of events to achieve the desired objectives.
- Successfully ensured, maintained, and outreached the essential relationships with potential customers as well as vendors achieving less than 5% of email bounce rate.
- Researched, collected and analyzed thoroughly of the users’ relevant information and requested cities across different states based on the ShearShare’s database.
- Derived ultimate marketing tools (increase 40% weekly reach and impression across social media platforms).
- Market research on the salon industry. Resulting ultimate marketing and management strategies based on collected data based on the ShearShare’s budget and brand concept.
- Finding prospective authors using the social networking tools like Instagram, Facebook, etc…
- Provide support in promoting the works of authors through the digital platform.
- Created and hosted the website biocrafe.com to take enquiries from the clients.
- Provide insight to the author about the results of the marketing campaign.
- Establish connection with various readers and authors to promote the Clients work.
- Planning, executing the most suited SEO, SEM, Email Marketing and SMM strategy for projects.
- Analyze websites and provide well defined technical and marketing strategies for search engine improvement
- Maximize natural search engine ranking positions driving customer acquisition, development and retention.
- Developing, implementing, and optimizing SEO strategies and initiatives for a variety of company owned and managed websites
- Research, understand, and stay up-to-date on the latest search engine algorithms, rules, techniques and trends and analytics.
- Managing a Team of 10+ Interns in Various fields like Content Writing, Social Media, and SEO who were working virtually with us.
- Served as an email marketing executive, dealing with dedicated and ESP mailing
- Create manual A/B testing of subject lines, content, images and offers which drove higher open and click-through rates.
- Established a detailed database management process for list cleansing and increased inbox delivery and ISP whitelisting for list volumes of 50,000 to 1,500,000.
- worked closely with Internet Marketing Strategists, SEO, PPC and Conversion teams to align outbound lifecycle initiatives for all clients
- Managed and tracked weekly large-volume (1 million and up) email blasts, triggered sends and email alerts