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11
digital marketing manager
- Developed the Online Reputation Management (ORM) practice and effectively designed the workflow of issues with the departments internally
- Aligned customer service team to effectively use Twitter for real time resolution of issues related to customer service
- Worked on developing the strategy of the corporate blog for Though Leadership, Financial Education and Corporate Social Responsibility with the involvement of top management executives and PR of the organization
- Implemented Employee Social Network in the organization for collaboration and accelerated innovation
12
digital marketing manager
- Landing Page Open Enrollment Preschool: http://landing.colegionuevainglaterra.edu.co
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Provided digital marketing solutions to educational businesses.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Analyzed competitor pages to locate backlink and keyword opportunities.
13
digital marketing manager
- Lead Google Ads, Baidu Ads, Facebook and Instagram Ads initiatives, overseeing campaigns across 10 markets with an ROI of 10.7 within APAC region.
- Manage annual budget of USD 300,000 for digital ad creation and distribution, monitoring and benchmarking, data analytics, and special campaigns.
- Facilitated affiliate marketing initiatives, skyrocketing the affiliate referral traffic by more than 300% in one year.
- Plan, execute, measure conversion and experiments on SEM, social media and display advertising campaigns to optimize digital marketing performance for products and segments.
- Liaise between international digital agencies, local partners and regional teams to facilitate implementation of digital marketing initiatives and projects.
14
digital marketing manager
- Analyzing business performance with the help of digital tools and reports
- Analyzing the available resources and digital tools. Web traffic analysis using various digital tools like Google analytics
- Preparing interactive strategic digital marketing plan
- Creating awareness about the company’s brand
- Assuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc.
- Keyword analysis and research
- Analyzing and checking the success of the digital marketing techniques used
15
digital marketing manager
- Registering & On-boarding Clients.
- Promote products in online communities by creating Social media postings (paid campaigns), e-mail marketing programs, or online advertising.
- Organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
- Uploading products on the merchant account via Open-cart Solutions.
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