creative director / designer
- Lead and provide direction to a team of fiction writers, content writers, and artists to produce game lore, rules, and aesthetic.
- Creating style guides for each collection.
- Working with brand guidelines / IPs and implementing them across a wide range of products.
- Training design staff.
- Single-handedly designed a full visual brand identity for the company, including the logo, typeface, color palette, tagline and business cards.
- Initiated and conducted market research to completed competitive analysis for the existing impact investment companies to direct the company’s marketing strategy, specifically in content marketing
- Designed and produced a variety of publicity materials to connect with investors, ranging from pitch deck to website UI/UX to brand video
- As a result, Kolanut raised 90K for its seed investment after two months of operation and will begin operating its first subsidiary in Kenya in October