channel marketing manager
- Develop, drive, and implement channel marketing activity for selected groups of channel partners.
- Work with agencies to develop digital performance plans that deliver customer acquisition targets
- Provide on-going development and management of the channel co-op, discount and quarterly incentive programs; manage associated budgets accordingly
- Work with channel sales leadership to define target accounts ; develop and manage marketing messages and marketing programs
- Provide sales and marketing management with reporting showing campaign performance and ROI on a weekly basis
- Implement channel campaigns in order to expand market share and pursue aggressive growth targets.