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channel marketing manager

  • Develop, drive, and implement channel marketing activity for selected groups of channel partners.
  • Work with agencies to develop digital performance plans that deliver customer acquisition targets
  • Provide on-going development and management of the channel co-op, discount and quarterly incentive programs; manage associated budgets accordingly
  • Work with channel sales leadership to define target accounts ; develop and manage marketing messages and marketing programs
  • Provide sales and marketing management with reporting showing campaign performance and ROI on a weekly basis
  • Implement channel campaigns in order to expand market share and pursue aggressive growth targets.