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category manager

  • Develop product assortments, pricing, marketing, and merchandising plans to achieve sales and profit plans
  • Curate a list of over 400 titles biannually which contribute 25% of company revenue.
  • Analyze product movement information to gain an understanding of customers needs, improve product selections, and surface new category opportunities.
  • Negotiate product costs and marketing support from vendors to achieve profit goals. 
  • Provide direction and detailed information to the marketing team to promote key product opportunities. 
  • Established vendor relationships both domestic and internationally to surface best of the best product, 
  • Developed product exclusively for book fair market by working with domestic and international packagers and publishers.

category manager

  • Merchandise management, costing, activation planning (sale and discount offers), and New product development and internal launches for Indian largest retail chain of branded precious jewelry.
  • Product planning – briefing design team for upcoming collections, closely working with supply chain and vendors for new product development and introduction.
  • Managing Stock level , Stock turn and aging reports for inventory value of more than 1000Cr across 100+  stores 
  • Managing SALE led activation and promotion (January sale, Akshaya Trithiya etc)
  • Coordination between Design – Supply chain – Sales to provide right design at right price at right place. 

category manager (apparel)

  • Setting up the category functions for online and offline.
  • Buying,Sourcing, SKU wise forecasting.
  • Showcase the products merchandise at the right place, price and quantity.
  • Researching market of neighbor countries for export; responsible for export procedures (mainly in Azerbaijan).

senior category manager

  • Spearheading PnL for a $100mn category – Responsible for top line, bottom line, inventory planning & health and working capital
  • Drove YoY sales growth of 150% for the Sports & Fitness segment, steering the platform to be market leaders with an online share of 55%
  • Instrumental in improving overall category profitability by 5% in 6 months
  • Increased customer NPS by 5% in 12months by driving speed, quality and catalog enrichment charters
  • Increased conversion by 40bps through CRM and marketing initiatives such as targeting, retargeting, cross selling and up-selling
  • Increased search CTR by 400bps through optimization and interactive search customer engagement initiatives
  • Built strategic alliance with online content partners for digital marketing initiatives; 40% increase in relevant customer engagement

category manager

  • Major responsibilities include: on-boarding, management, sales generation, marketing strategies development, campaign planning, sales forecasting and catalog management of the top tier brands, which include; Nestle, P&G, Unilever, Reckitt Benckiser, Coca Cola and many others.
  • Role of Category Manager includes to look after the key accounts and maintain their level of sales, enhance the order ratios, resolve customer issues and crack the best possible deals with brands for example: exclusive discounts, offers, etc.
  • Maintain an energetic and proactive environment in the team to manage and accomplish tasks within the deadlines.
  • Experience of designing campaigns for the top tier brands in order to attain better outputs and enhance their visibility for the end consumers.
  • Maintain close coordination with Operation’s & Customer Service’s team, to ensure a pleasant experience for both; the end consumers and vendors.
  • Single handed take up the most critical task of the organization as a startup; i.e.  Margins. Achieved targets for maintaining the margins up to a certain level.
  • Responsible for maintaining 0 expiry of the stock which has been purchased and is parked in warehouse. Developing strategies for liquidation while incurring minimal losses is the key.