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1
assistant brand manager
- Creating yearly Marketing plan with all the marketing activities.
- Handling and organize promotional activities or trade shows and all the on-ground activities.
- Handling all the digital activities.
- Assisted in Dove Hair Fall Therapy range, Dove Splash Body Wash range, “The Miracle of Nano” and “Go Fresh” campaign launch – led customer selling story for key retailers, 4Ps strategy and Integrated Brand Communication (“IBC”) development
2
assistant brand manager, global ponds brand development
- Assisted in Global launch of Ponds Naturals range including Asia, Middle East, America, Europe (Naturals had performed outstanding especially in SEA with 140% over forecast in Q4’11; nominated the top innovation in Asia by the president of personal care)
- Led Pond’s BB cream global launch preparations from idea proposal to product & concept development with cross-functional team, 6Ps, IBC (BB launch immediate success, took the leadership after 1 month of launch with 34% share overtaking Maybelline in Nov 12’ in Thailand)
- Designed and executed 3 successful campaigns that generated maximum business leads and brand popularity in one year.
- Led three-person staff and negotiated vendor contracts which resulted 10% decrease in overall purchase rates of media buying and printing services.
3
assistant brand manager (intern)
- Social media management- checking the content if its engaging, relevant and informative.
- Budget management for Handy Andy.
- Sales Document- compiled and presented Sales quarterly review for Domestos.
- Handling Comfort Hugs Campaign- delivered all campaign elements to the agency and executed successfully on time.
- Handling weekly tracker for Domestos and Handy Andy- Tracking how these brands were performing on a weekly bases, based on volumes and turnover.
- Handling Domestos Germ Busters Club- delivered all campaign elements to the agency on time and finalized the store and school list for the campaign.
- Office Administration- ordering stock and booking transportation, processing CEs and Invoices.
4
assistant brand manager
- Development of the brand’s activities on an international scale
- B2B & B2C
- Copywriting
- Follow up sales all over stores , check daily sales , check customer service standard and handling problems , review new lines and new collection , improve performance to meet the target and achieve the best sales
5
assistant brand manager
- Aligned to Deli, Ready Meals and convenience, Bakery, Woolworths Metro, Kids & Celebrity Brands
- Formulate, direct and coordinate marketing channel plans to promote products and services, working with various stakeholders both internally and externally
- Identify, develop, or evaluate marketing strategy – Market reasearch, category reviews, Post launch reviews, use of quantium, mintel and aztec to asses performance of NPD/EPD or existing category and monitoring market trends.
- Be part of initiating market research studies & analyze their findings. Then using these findings to build relevant communication messaging to attarct to the target market.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services,
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