Assistant Brand Manager Resume Examples

assistant brand manager

  • Creating yearly Marketing plan with all the marketing activities.
  • Handling and organize promotional activities or trade shows and all the on-ground activities.
  • Handling all the digital activities.
  • Assisted in Dove Hair Fall Therapy range, Dove Splash Body Wash range, “The Miracle of Nano” and “Go Fresh” campaign launch – led customer selling story for key retailers, 4Ps strategy and Integrated Brand Communication (“IBC”) development 

assistant brand manager, global ponds brand development

  • Assisted in Global launch of Ponds Naturals range including Asia, Middle East, America, Europe (Naturals had performed outstanding especially in SEA with 140% over forecast in Q4’11; nominated the top innovation in Asia by the president of personal care)
  • Led Pond’s BB cream global launch preparations from idea proposal to product & concept development with cross-functional team, 6Ps, IBC (BB launch immediate success, took the leadership after 1 month of launch with 34% share overtaking Maybelline in Nov 12’ in Thailand) 
  • Designed and executed 3 successful campaigns that generated maximum business leads and brand popularity in one year.
  • Led three-person staff and negotiated vendor contracts which resulted 10% decrease in overall purchase rates of media buying and printing services. 

assistant brand manager (intern)

  • Social media management- checking the content if its engaging, relevant and informative. 
  • Budget management for Handy Andy. 
  • Sales Document- compiled and presented Sales quarterly review for Domestos. 
  • Handling Comfort Hugs Campaign- delivered all campaign elements to the agency and executed successfully on time. 
  • Handling weekly tracker for Domestos and Handy Andy- Tracking how these brands were performing on a weekly bases, based on volumes and turnover. 
  • Handling Domestos Germ Busters Club- delivered all campaign elements to the agency on time and finalized the store and school list for the campaign. 
  • Office Administration- ordering stock and booking transportation, processing CEs and Invoices. 

assistant brand manager

  • Development of the brand’s activities on an international scale
  • B2B & B2C
  • Copywriting 
  • Follow up sales all over stores , check daily sales , check customer service standard and handling problems , review new lines and new collection , improve performance to meet the target and achieve the best sales

assistant brand manager

  • Aligned to Deli, Ready Meals and convenience, Bakery, Woolworths Metro, Kids & Celebrity Brands
  • Formulate, direct and coordinate marketing channel plans to promote products and services, working with various stakeholders both internally and externally
  • Identify, develop, or evaluate marketing strategy – Market reasearch, category reviews, Post launch reviews, use of quantium, mintel and aztec to asses performance of NPD/EPD or existing category and monitoring market trends.
  • Be part of initiating market research studies & analyze their findings. Then using these findings to build relevant communication messaging to attarct to the target market. 
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, 

assistant brand manager

  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and internal factors
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends
  • Leading cross-functional teams to run projects in response to business exigencies that deliver delta over planned turnover
  • Partnering with traditional media and digital agencies to develop communications best suited for each medium 
  • Leading E-Commerce channel for the brand by devising and deploying best-in-class practices for the platform ensuring profitability, turnover and growth ahead of market
  • Leading strategy on democratization of color cosmetics nationally

assistant brand manager

  • Develop and Execute a regional off and on line marketing plan for the region ( Egypt , Saudi Arabia & UAE )
  • Organizing and attending events such as Conferences and Exhibitions. ( Gulfood Manufacturing
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. in Dubai )
  • Closely monitors and analyzes sales volumes, market share trends and competitive activity.
  • Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters
  • Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.
  • Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, and advertising agencies).

assistant brand manager

  • Identifying opportunities basis current consumer needs and developing new mixes with a robust pipeline on the brand in South Asian markets (India, Pakistan, Bangladesh, Sri Lanka, Nepal)
  • Leading cross-functional teams to run projects/innovations and land mixes across South Asia in time
  • Analyzing brand performance and strategizing to grow the brand across South Asia
  • Lead the initiatives on gross margin improvement for the brand across markets
  • Partnering with the traditional and digital media agencies on developing communication mixes across media for each country in the region
  • Managing budgets and spends to deliver projects OTIF with cost optimization

assistant brand manager

  • Assisted the work of various exhibitions.
  • Assigned for designing website banners, product banners, product manuals, product literature and quick start guide.
  • Responsible for communicating with inter department and vendors.
  • Responsible for improving and analyzing the website rankings.
  • Responsible for content development for website and branding related documents.