- Research current trends and new technology, such as printing production techniques, computer software, and design trends
- Confer with client to determine objectives, budget, background information, and presentation approaches, styles, and techniques
- Deciding the brand name and tagline
- Create the logo, choosing the right colour palette and typography
- Create engaging and visually appealing assets
- Ensuring that the written content is consistent with the visual content
- Originate design concepts and layout for materials including photo selection and digital manipulation
art director/graphic designer
- Developed graphics and layouts for company logos, and websites using latest Adobe software.
- Presented drafts to clients for approval.
- Photographed products for advertising campaigns.
- Writing advertising copy and content.
- Copy editing
- Photo editing
- AutoCAD drafting of illustrations for patent and trademark applications.
art director, senior designer and illustrator
- Actualized client’s promotional initiatives, based upon initial creative briefs aligned with overall brand messaging and envisioned conceptual ideas quickly to this end.
- Increased firm’s revenue, by consistently awarded contracts over competing approved vendors – leading to long-term accounts from Digital, Compaq, and Hewlett-Packard.
- Winner of a long-running multiple-submission contest, for the creation of a new ‘Lion Logo’ for MGM Grand Hotel in Las Vegas and prevailed with my sole entry – having only learned of the challenge on its very last day. This, in turn, allowed us to work on further lucrative design projects for Disney and MGM.
- Assuring all content produced is in line with brand guidelines for voice, style and tone
- Review illustrative material to determine if it conforms to standards and specifications
- Manage and put together the website
- Preparing the catalogues, flyers and brochures
- Select the right social media platforms for advertise and promote
art director , senior 3d artist
- Review all 2d concepts from concept artists.
- Research and create production pipeline.
- Review all 3d assets from 3d artists.
- Design and supervise games UI and UX .
- Manage sound design team (music and SFX).
- Create Posters and Trailers for mobile games.