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1
advertising account executive
- Performed market research and developed advertising recommendations to optimize the allocation of multi-million dollar advertising budgets.
- Managed the national advertising accounts for leading firms in the airline, banking and computer industry sectors.
- Hired to create new accounts in an area nearly untapped by this TV station
- Established ALL of my accounts through cold-calling, follow-up, negotiation, and by creatively designing advertisement ideas for prospective clients
2
advertising account executive
- Responsible for the management of multiple advertising and marketing accounts.
- Administration of financial marketing funds, identifying new potential clients.
- Prepared and edited organisational publications for internal and external audiences, including employee newsletters and stockholders’ reports.
- Responsible for the organisation of events from the briefing to the presentation of the result.
- Collaborated in the creation of advertising campaigns.
- Responsible for all communication between client and the agency team.
3
advertising account executive
- Hired primarily to win new accounts in a region barely tapped by this newspaper
- Regularly exceeded company-set goals by landing many new advertisers, re-establishing former ones, and also by selling larger ads, advertising campaigns to current advertisers