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account planner
- Assembled and communicated with a strong, diverse group of students, securing their cooperation, support and action, to further campaign goals
- Used qualitative, quantitative, and secondary research, as well as strategic thinking, focus groups, and surveys to develop a strategy to raise Texas State football attendance.
- Presented to the Assistant Athletic Director and Head of Marketing for Texas State and was selected by the athletic department for the 2015-2016 campaign.
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