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sr. planner

  • Lead GOL Linhas Aéreas Customer Experience data monitoring routine along CX and IT client departments, extracting insights, identifying pain points and recommending improvements in the user journey with UX and UI peers, as well as presenting all results in regular meetings at the client’s office.
  • Incorporate market research, digital data and benchmarking (via MindMiners, SimilarWeb, Comscore and SEMRush) to help guide communication strategies and decisions and enrich databases of clients such as Localiza and Bradesco Seguros.
  • Structure – along with Social Media, CRM, content and art direction teams – and approve the strategy of integrated communication, content and Inbound Marketing for the new Mobil Brazil portal with the client.
  • Managed program budgets totaling more than $11M and all financial aspects of the project 

senior planner

  • Grew the breadth of the successful D4URS program, while launching new programs and program extensions nationwide through the Ford and Lincoln dealership networks

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