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1
field marketing manager
- Identify, develop, or evaluate marketing strategy and programs to generate leads for sales presentation
- Manage and lead marketing teams : Resort host, minivac host and OPC
- Monitor and involved in resort host team in doing concierge service and handling complaints
- Responsible, lead and manage minivac marketing team in telemarketing call & service, pre check in room inspection, arrival and checkout airport transfer
- Leading and responsible for marketing team to achieve target both in customer service and setting appointment
- Evaluate the financial aspects of marketing programs development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Coordinate with resort/hotels managers from all division such as house keeping, front desk, F&B and reservations to ensure day to day operation run smoothly and resolve any complains.
2
field marketing manager
- Recruit, train, and coach marketing staff.
- Consistently one of the top 3 performers in the nation.
- Trained managers to replicate successful results.
- Negotiate contracts with vendors or business partners to manage marketing programs
3
field marketing manager
- Lead sales pipeline development and acceleration programs for new target market to grow bottom line revenue 25% YoY
- Create and run demos, webinars, and presentation content for to support sales cycle
- Contributed 64% over goal to regional sales pipeline with 11.25% conversion of leads to enterprise deal opportunities
- Reduced backlog of cold new marketing leads by 35% in 2 months and converted 1.8% into new opportunities by implementing supporting pipeline acceleration programs
4
field marketing manager
- Kept management informed by submitting activities and results reports, such as daily pre-plans and territory analysis.
- Provided the business with service and product knowledge that added value to Gallo’s business relationships, while helping to make our products accessible for the right consumers.
- Developed and provided expertise in wine education, retail advertising, promotions and competitive pricing, and selling through display and restaurant merchandising.
- Contributed to team efforts by accomplishing related results as needed
5
field marketing manager
- Call on and activate Key Accounts in the market under the direction of the Regional Manager.
- Includes implementing creative programs to activate the consumer.
- Actively develop and manage relationships with wholesaler personnel including, Merchandising VPs, Sales Managers, and Sales Reps.
- Ensure POS and other marketing assets are utilized in the field with correct programs.
- Participate in the development of program-specific POS.
- Spend time each month surveying the market to ensure that pricing flows with company standards.