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1

field marketing manager

  • Identify, develop, or evaluate marketing strategy and programs to generate leads for sales presentation
  • Manage and lead marketing teams : Resort host, minivac host and OPC 
  • Monitor and involved in resort host team in doing concierge service and  handling complaints 
  • Responsible, lead and manage minivac marketing team in telemarketing call & service, pre check in room inspection, arrival and checkout airport transfer
  • Leading and responsible for marketing team to achieve target both in customer service and setting appointment 
  • Evaluate the financial aspects of marketing programs development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Coordinate with resort/hotels managers from all division such as house keeping, front desk, F&B and reservations to ensure day to day operation run smoothly and resolve any complains. 
2

field marketing manager

  • Recruit, train, and coach marketing staff.
  • Consistently one of the top 3 performers in the nation.
  • Trained managers to replicate successful results.
  • Negotiate contracts with vendors or business partners to manage marketing programs
3

field marketing manager

  • Lead sales pipeline development and acceleration programs for new target market to grow bottom line revenue 25% YoY
  • Create and run demos, webinars, and presentation content for to support sales cycle
  • Contributed 64% over goal to regional sales pipeline with 11.25% conversion of leads to enterprise deal opportunities
  • Reduced backlog of cold new marketing leads by 35% in 2 months and converted 1.8% into new opportunities by implementing supporting pipeline acceleration programs
4

field marketing manager

  • Kept management informed by submitting activities and results reports, such as daily pre-plans and territory analysis.
  • Provided the business with service and product knowledge that added value to Gallo’s business relationships, while helping to make our products accessible for the right consumers.
  • Developed and provided expertise in wine education, retail advertising, promotions and competitive pricing, and selling through display and restaurant merchandising.
  • Contributed to team efforts by accomplishing related results as needed
5

field marketing manager

  • Call on and activate Key Accounts in the market under the direction of the Regional Manager.
  • Includes implementing creative programs to activate the consumer.
  • Actively develop and manage relationships with wholesaler personnel including, Merchandising VPs, Sales Managers, and Sales Reps.
  • Ensure POS and other marketing assets are utilized in the field with correct programs.
  • Participate in the development of program-specific POS.
  • Spend time each month surveying the market to ensure that pricing flows with company standards.