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1
digital marketing director
- Responsible for all Social Media, 3rd party presence online.
- Description writing and value building on vehicles.
- Website specials, Email Marketing and content.
- Management photography and media marketing on all vehicles.
- Development of SEO and website content.
- Training and management of CRM tools, Phone tracking, mail systems.
- New Employee on-boarding for online portals.
2
digital marketing director
- Management of Google / Bing SEM ( Paid Search ), Display Campaigns, Facebook & Instagram Marketing.
- Management of all 3rd party vendors providing Digital Content.
- Maximize spend to optimize digital presence for both locations.
- Explore and track new campaigns with marketing Digital and traditional.
3
digital marketing director (telecommute)
- Management of reviews on all platforms ( Yelp, Google, Facebook, Dealer rater etc ).
- Management of all network systems and tools. ( CDK, Dealer socket, Gsuite, Domains, Carwars phone tracking, vauto, Shoretel phone system, Local windows computers, Local server equipment ).
- Management and development of SEO copywriter to work on projects to further develop the presence of INFINITI of Lynnwood and INFINITI of Bellevue.
- Track ROI on all 3rd party channels, and provide in depth & accurate reporting to make educated business decisions and optimize lead flow.
4
digital marketing director
- Management of vehicle merchandising reports and data in vAuto for both stores.
- Management of vehicle pricing and competitive market segments using market day supply, Market scarcity and sales data to competitively position vehicles for sale.