5 Amazing senior marketing manager Resume Examples (Updated 2023) + Skills & Job Descriptions

senior marketing manager

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senior marketing manager: Resume Samples & Writing Guide

Professional Summary

A senior marketing manager with extensive experience in advertising, marketing, and public relations. Proven success in developing and executing successful campaigns that drive growth and brand recognition.

Employment history

Chief Senior Marketing Manager, Crispin Porter + Bogusky Denver, Colorado

March 2013 – Present

Develop and implement social media strategies
Develop and implement advertising and promotional campaigns
Create and oversee budgets for marketing initiatives

Senior Marketing Manager, McCann Worldgroup Los Angeles, California

August 2012 – February 2013

Create and oversee budgets for marketing initiatives
Monitor industry trends and developments
Manage digital marketing campaigns and initiatives

Junior Senior Marketing Manager, J. Walter Thompson Miami, Florida

March 2011 – August 2012

Develop and implement social media strategies
Monitor and analyze competitor activity
Create and manage content for digital and traditional marketing channels

Education

University of Florida, Gainesville, Florida

Advertising & Media Planning, January, 2011

Skills

Financial Management

Research

Written Communication

Reliability

Social Media Marketing

Analytics

Creative Writing

Media Planning

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Employment history

Chief Senior Marketing Manager, R/GA Seattle, Washington

April 2022 – Present

Monitor and analyze competitor activity
Establish and maintain relationships with key media and industry influencers
Manage digital marketing campaigns and initiatives

Senior Marketing Manager, DDB Portland, Oregon

September 2021 – March 2022

Manage public relations activities
Lead and manage a team of marketing professionals
Develop and manage relationships with external vendors and agencies

Jr. Senior Marketing Manager, Leo Burnett Detroit, Michigan

April 2020 – August 2021

Create and manage content for digital and traditional marketing channels
Monitor and analyze competitor activity
Analyze and report on marketing performance

Education

New York University, New York, New York

Journalism, February, 2020

Skills

Documentation

Accounting

Problem Solving

Quality Assurance

Social Media Marketing

Brand Awareness

Media Planning

Email Marketing

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Employment history

Lead Senior Marketing Manager, Leo Burnett Detroit, Michigan

September 2017 – Present

Analyze and report on marketing performance
Monitor and analyze competitor activity
Manage public relations activities

Associate Senior Marketing Manager, Ogilvy New York, New York

March 2016 – August 2017

Create and manage content for digital and traditional marketing channels
Manage public relations activities
Analyze and report on marketing performance

Jr. Senior Marketing Manager, R/GA Seattle, Washington

March 2015 – February 2016

Coordinate events, tradeshows and sponsorships
Develop and implement advertising and promotional campaigns
Monitor industry trends and developments

Education

University of Texas at Austin, Austin, Texas

Graphic Design, January, 2015

Skills

Business Acumen

Negotiation

Troubleshooting

Visualization

Storytelling

Content Marketing

Social Media Marketing

Brand Awareness

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Employment history

Lead Senior Marketing Manager, McCann Worldgroup Los Angeles, California

March 2016 – Present

Monitor industry trends and developments
Establish and maintain relationships with key media and industry influencers
Create and manage content for digital and traditional marketing channels

Senior Marketing Manager, Ogilvy New York, New York

October 2014 – February 2016

Establish and maintain relationships with key media and industry influencers
Develop and manage relationships with external vendors and agencies
Lead and manage a team of marketing professionals

Entry Level Senior Marketing Manager, Edelman Chicago, Illinois

October 2013 – September 2014

Develop and implement social media strategies
Analyze and report on marketing performance
Create and oversee budgets for marketing initiatives

Education

University of Wisconsin, Madison, Wisconsin

Computer Science, August, 2013

University of Wisconsin, Madison, Wisconsin

Journalism, August, 2009

Skills

Listening

Communication

Planning

Research

Brand Awareness

Analytics

Email Marketing

Copywriting

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Employment history

Senior Senior Marketing Manager, Ogilvy New York, New York

December 2023 – Present

Lead and manage a team of marketing professionals
Develop and implement advertising and promotional campaigns
Monitor industry trends and developments

Associate Senior Marketing Manager, J. Walter Thompson Miami, Florida

June 2022 – November 2023

Establish and maintain relationships with key media and industry influencers
Lead and manage a team of marketing professionals
Develop and execute effective marketing strategies and campaigns

Jr. Senior Marketing Manager, DDB Portland, Oregon

January 2021 – May 2022

Establish and maintain relationships with key media and industry influencers
Develop and implement social media strategies
Design and execute market research studies

Education

Northwestern University, Evanston, Illinois

Sociology, November, 2020

Northwestern University, Evanston, Illinois

Graphic Design, November, 2016

Skills

Networking

Analytical

Troubleshooting

Attention to Detail

Content Marketing

Market Research

SEO

Brand Awareness

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senior marketing manager Job Descriptions; Explained

If you're applying for an senior marketing manager position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers.

When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

senior marketing manager

Plan sales and media strategy and execute .
Organize events and road shows for branding and prmotion .
Generates leads according to product (Residential or commercial ) mention ticket size through various mediums like online, events etc .
Outdoor , Online and digital media planning .
Handle , Supervise and motivate team to achieve targets .
Plan budget for media pramotion and get better output then last year.
Client and channal management

senior marketing manager

Manage elements of content strategy, planning and editorial calendar for Google Play’s global Growth Marketing program.
Provide frequent reports and analysis of game and business performance to various internal stakeholders.
Establish and actively use KPIs to help the marketing team effectively prioritize between a wide array of attractive solutions.
Evaluate and present results of all campaings, making recommendations for further campaign optimization and new areas of focus.

senior marketing manager

Successfully led a six-month website build-out working with a
Handling client’s projects –
Body by Lekan (https://www.bodybylekan.com/)
Delta Cars (http://www.deltacarsbasingstoke.com/) All marketing activities like branding, promotion & quarries handling

senior marketing manager

Manage and optimize game campaigns across several network and channels owning the entire end to end marketing funnel.
Help prioritize marketing spend in specific target audience and ensure the optimal allocation of resources.
Build and maintain relationships with key stakeholders; business and media partners, community influencers and marketing agencies.
Manage Internal Ad Operations team, ensuring alignment with business goals and partnering with internal game, product & marketing teams to maximize internal ad opportunities.

senior marketing manager

Work closely with YUM! (KFC global) to plan, and develop the sales and marketing efforts for KFC in Trinidad and Tobago. Focus on all aspects of the communications mix – digital and traditional, as well as the strategic aspects of brand building and development in the region
Lead the marketing department – direct the hiring, training, and performance evaluations of brand, digital and analytical managers
Formulate, direct and coordinate marketing activities and policies to promote products, working with advertising and promotion managers (internationally).
Use sales forecasting and strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Ensure that relevant consumer insights are understood and research findings are translated into product testing and new product development
Design PR strategies: campaign development, create and distribute press releases and press kits, handle crisis situations and relationship management

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senior marketing manager Job Skills

For an senior marketing manager position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few.

Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

Content Marketing
Social Media Marketing
SEO
SEM
Advertising
Digital Marketing
Email Marketing
Creative Writing
Media Planning
Market Research
Brand Awareness
Campaign Management
Copywriting
Media Buying
Graphic Design
Video Production
Storytelling
Analytics
CRM
A/B Testing
Content Strategy

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently.

Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

Communication
Interpersonal
Leadership
Time Management
Problem Solving
Decision Making
Critical Thinking
Creativity
Adaptability
Teamwork
Organization
Planning
Public Speaking
Negotiation
Conflict Resolution
Research
Analytical
Attention to Detail
Self-Motivation
Stress Management
Collaboration
Coaching
Mentoring
Listening
Networking
Strategic Thinking
Negotiation
Emotional Intelligence
Adaptability
Flexibility
Reliability
Professionalism
Computer Literacy
Technical
Data Analysis
Project Management
Customer Service
Presentation
Written Communication
Social Media
Troubleshooting
Quality Assurance
Collaboration
Supervisory
Risk Management
Database Management
Training
Innovation
Documentation
Accounting
Financial Management
Visualization
Reporting
Business Acumen
Process Improvement
Documentation
Relationship Management.

How to Improve Your senior marketing manager Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Employment history

Senior Senior Marketing Manager, R/GA Seattle, Washington

November 2016 – Present

Develp and implemet socail media stratigies.
Create and ovrsee budjets for marketin initatives.
Establishd and maintainning relationships with key media and industry influencerss.

Associate Senior Marketing Manager, Ogilvy New York, New York

June 2015 – October 2016

Develp and implemnt socail media stratgies.
Designd and executte market research studiees.
Establishd and maintainning relationshipss with key mediaa and industry influencerss.

Jr. Senior Marketing Manager, J. Walter Thompson Miami, Florida

June 2014 – May 2015

Co-ordinate events, trade-shows, and sponsorship's.
Create and oversae budets for marketin initatives.
Desingn annd exicutee marrkete researrch studiees.

Education

Northwestern University, Evanston, Illinois

Business Administration, April, 2014

Northwestern University, Evanston, Illinois

Business Administration, April, 2010

Skills

Problem Solving

Troubleshooting

Accounting

Data Analysis

Analytics

Digital Marketing

Content Strategy

Video Production

Avoid Spelling Mistakes and Include your Contact Information

Missing contact information prevents recruiters from understanding you're the best fit for the position.

Key Insights

Make sure you're not missing contact information on your resume. That should include your full name, telephone number and email address.
Make sure to use a professional email address as part of your contact information.
Highlight your contact information and double check that everything is accurate to help recruiters get in touch with you.

How to Optimize Your senior marketing manager Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

Employment history

Senior Senior Marketing Manager, R/GA Seattle, Washington

February 2023 – May 2022

Develop and implement social media strategies
Manage public relations activities
Design and execute market research studies

Associate Senior Marketing Manager, J. Walter Thompson Miami, Florida

February 2022 – January 2023

Design and execute market research studies
Develop and execute effective marketing strategies and campaigns
Analyze and report on marketing performance

Junior Senior Marketing Manager, J. Walter Thompson Miami, Florida

February 2021 – January 2022

Education

University of North Carolina at Chapel Hill, Chapel Hill, North Carolina

Public Relations, December, 2020

University of North Carolina at Chapel Hill, Chapel Hill, North Carolina

Advertising & Marketing, January, 2016

Skills

Visualization

Listening

Teamwork

Social Media

Analytics

Graphic Design

Media Buying

A/B Testing

Unexplained Year Gaps and Missing Job Experiences are a No-no

Gaps in your resume can prevent recruiters from hiring you if you don't explain them.

Key Insights

It's okay to have gaps in your work experience but always offer a valid explanation instead of just hiding it.
Use the gap to talk about positive attributes or additional skills you've learned.
Be honest and straightforward about the gap and explain it using a professional summary.

senior marketing manager Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an senior marketing manager position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

Chief Senior Marketing Manager
Leo Burnett
Detroit, Michigan

Leo Burnett Recruitment Team

I am a highly motivated and experienced Senior Marketing Manager with 12 years of experience in Advertising & Marketing & Pr. I am excited to apply for the Chief Senior Marketing Manager position at Leo Burnett, where I am confident that I can contribute to your organization's success.

My diverse life experiences have taught me the importance of adaptability, creativity, and resilience. Whether it was on the job, or simply on my day to day, I have learned to navigate challenges and find innovative solutions. I am confident that I possess the skills and expertise necessary to excel in the position at Leo Burnett and I am excited about the opportunity to grow with a team that values these qualities and contribute to your organization's growth and success.

I am elated about the opportunity to join a team that shares my passion for this field, and values collaboration and innovation. I am confident that together we can overcome whatever tests and challenges are put on our way.

Your time is appreciated,
Tom Thompson
939-573-3013
tomthompson6@hotmail.com

Tom Thompson

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Showcase your most significant accomplishments and qualifications with this cover letter.
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