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1

web manager

  • Wrote, designed, or edited web page content, or directed others producing content.
  • Enhanced, retouched, and resized photographs and negatives, using airbrushing and other techniques.
  • Prepared illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
  • Communicated with network personnel or web site hosting agencies to address hardware or software issues affecting web sites.
2

web manager

  • Responsible for all online activities
  • Responsible for development and management Content, SEO, UX, CRM, Development, Operational, Logistic and Performance Marketing teams
  • Lead merchandising, including development of merchandising strategy, processes and initial build
  • Develop and maintain online assortment guidelines that align with the merchandising strategy 
  • Manage a variety of digital display campaigns across programmatic sources
  • Execute all aspects of campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting with assistance from internal resources
  • Coordinating with Marketing, Social, UX, Development and Merchandising teams to conceptualize, manage and maintain banners, emails, landing pages and other creative parts in the customer acquisition funnel.
3

web manager

  • Design di documenti sia stampati che digitali/interattivi (InDesign)
  • Sviluppo e ideazione di progetti web in wordpress con XAMPP per le attivita’ commerciali aziendali, inclusa pubblicazione e management tecnico a seguito.
  • Individuazione di strategie contenutistiche e tecniche per favorire la costante diffusione dei marchi aziendali: Content Marketing, SEO, SEO Copywriting, AdWords, Google Analytics, Search Console, Open Graph Tags.
  • Amministrazione della piattaforma e-commerce aziendale in prestashop, e realizzazione di un nuovo e-commerce usando WooCommerce per wordpress.
  • Responsabile per la mediazione degli interventi tecnici esterni talvolta necessari (ad esempio la configurazione di Facebook Pixel sui siti interessati per permettere ad un’agenzia di comunicazione di analizzare i dati scambiati tra il sito ed il social media).
  • In varie delle tasks sopra menzionate ho fatto larga esperienza di HTML e CSS, ed in alcuni casi bug fixing e customizzazione di codice php e javascript.
4

web manager

  • Developing and implementing effective search engine optimization (SEO) strategies
  • Responsible for the Call Center. Tracking performance on a daily base.
  • Developing and measuring thru Analytics new sales potentials. Develop monitoring dashboards for performance tracking.
  • Assist with optimization testing of site content and features to continually improve the website user experience.
5

web manager

  • Create and maintain an online business plan