Product Marketing Manager Resume Examples

product marketing manager

  • Developing product positioning and messaging that differentiates our products from others in the market for helping sales and marketing teams understand and communicate product use cases
  • Creating marketing content that drives demand for company products, ensuring technical quality and consistent brand voice
  • Owning product releases and helping marketing departments deliver proper messaging through their channels 
  • Developing sales tools that articulate the benefits of the products and facilitate the selling process, such as competitive guides, cheat sheets, product trainings and presentations
  • Training sales teams for products releases and marketing updates
  • Preparing public appearances, such as booth content and event speaking slots

product marketing manager, dragon

  • Responsible for all product marketing for Dragon Naturally Speaking and Dragon Mac for Medical
  • Led, designed and executed multi-channel marketing campaigns to drive user acquisition and maximize ROI. 
  • Collaborated with over 30 different marketing teams and stakeholders across EMEA, APAC and the US to define data-driven marketing strategy. 
  • Led and conducted global A/B or multivariate tests to support marketing strategy and scaling it across EMEA.

product marketing manager

  • Launch Business Team lead for the development and marketing for new product launches
  • Develop 5 year product road map for 
  • Managed portfolio comprising 16% of company’s total revenue and 45% of company’s consumer electronic accessory segment’s gross revenueIncreased FY18 gross profit by 15% YoY, exceeding assigned goal by 17%  
  • Exceeded FY18 revenue goal by 10%, growing portfolio revenue to $88M

product marketing manager

  • Develop product positioning and messaging to help sales and marketing teams understand and communicate product use cases.
  • Write marketing content targeted at IT pros to drive demand for company products.
  • Create diverse tools for sales, such as competitive guides, trainings, sales pitches, presentations and cheat sheets, to help them be successful at their job.
  • Prepare public appearances, such as booth content and event speaking slots.
  • Work closely with the product management team to get a clear understanding of how the products work and what needs users have.
  • Proofread and edit marketing content produced by other teams.

product marketing manager

  • Developing product positioning and messaging that differentiates new products from others in the market for helping sales and marketing teams understand and communicate product use cases
  • Creating marketing content that drive demand for company products, ensuring technical quality and consistent brand voice
  • Developing sales tools that articulate the benefits of the products and facilitate the selling process, such as competitive guides, cheat sheets, product trainings and presentations 
  • Taking part in product launches and involving several different departments in such launches

product marketing manager

  • As a product manager, I am front- heading the product marketing efforts for Cynaptx. 
  • I am involved in product strategies like ideation, improvisation, research and customer feedback 
  • I am managing the end-to-end cycle of customer lead management, product demo, proposal and follow-up. 
  • I am straight heading  initiatives on  product collateral management, description videos, product guide etc
  • I am working collaboratively with development and sales team to enhance the over all product.
  • I am also interacting with customers on their need and customisations about the product 

senior product marketing manager

  • Devise and drive the North American marketing strategy for a product and make sure it delivers against the global brand vision and the annual business goals.
  • Build content and engagement rich strategies.
  • Manage consumer touchpoints over the lifecycle of the product.
  • Set budgets and acquisition plans, and work with developers to provide efficacy of spend updates and educate them on marketing results and process.
  • Collaborate with marketing team to analyze marketing campaigns, user retention and virality.

product marketing manager, north america lead

  • Identification of game’s target audience, positioning, key selling points 
  • Creation of brand identity through all marketing collaterals
  • Supervision of market research to improve the game: focus groups, quantitative surveys, benchmark
  • Definition of the marketing strategy: promotion, PR, partnerships, digital programs
  • Coordination with local marketing and PR teams worldwide 
  • Creation of all promotional tools: videos, digital assets, visuals
  • Analysis of users’ feedback and behavior

product marketing manager

  • Responsible for feature positioning, market definition, channel strategy development, and customer persona creation to further increase mobile adoption and retention for iOS and Android apps with 4.2MM users
  • Led all lifecycle campaign management and segmentation analysis in native B2C apps that increased 30-day retention by 33%
  • Developed and facilitated successful go-to-market strategies for major B2C rebrand in Q4/2015 followed by major feature releases to drive product and feature adoption