- Performed data analysis on product line as well as launches by utilizing tools like Google Analytics.
- Designed split tests, interpret results, and communicate the broader implications.
- Monitored and analyze performance through dashboards and provide strategic optimization recommendations.
- Regularly audited tools and determined improvements to tagging and reporting.
- Developed presentation content for internal and external audiences.
- Test the entire flow of the website with tools like browserstack and suggest improvements and solutions for issues/roadblocks
- Liaise between business and technical personnel to ensure a mutual understanding of processes and applications.
- Facilitate weekly meetings with CXOs to document requirements and explore potential solutions
- Recommended action plans and strategic direction.
- Integrated salesforce to the back end of the product to keep a track of all the registered users and the campaigns created by them on the product
- Implement inspectlet which is a session replay and heatmap tool to understand and analyze user interaction on the product along with Google Analytics.
- Data Analysis :- Handle a database of 540 websites & top 50 websites updating on daily basis.
- Users Monitor :- With the help of GOOGLE ANALYTICS.
- Making effective PRODUCT REQUIREMENT DOCUMENT.
- Creating WIRE FRAMES.
- Coordinating with BUSINESS DEVELOPMENT, DEVELOPMENT, HTML,DESIGN,SEO,FINANCE and CONTENT teams.
- Analyse and identify opportunities of new bank services for the retail market.
- Prepare feasibility analysis of new bank services.
- Coordinate release activities with the project team members
- Led a tech team of four developers and assigned tasks and provided a product roadmap by constantly communicating with the business development, marketing, content and graphics team and by gathering their individual requirements and prioritizing it accordingly
- Performing root cause analysis,incident management,problem management,change management(ITIL practices)
- Understand and document the business requirements,propose solutions to meet the business needs,manage the implementation of the solution,weigh priorities,manage client expectations and resolve any issues that might arise.
- Host and attend teleconference calls /meetings involving stakeholders,leadership.
- Improved many processes in the internal team which resulted in the increased efficiency of the team.
- Managing and creating JIRA dashboards
- Replication of the scenarios,analysis of log files to identify the problem.
- Collect data and work with the internal tech teams to perform thorough analysis on complex issues.