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national sales manager

  • Develop and implement effective sales strategies
  • Lead nationwide sales team members to achieve sales targets
  • Establish productive and professional relationships with key personnel in assigned customer accounts
  • Negotiate and close agreements with large customers
  • Manage and oversee the daily operations of the sales department
  • Monitor and analyze performance metrics and suggest improvements
  • Prepare monthly, quarterly and annual sales forecasts
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national sales manager

  • Lead National Sales for a small family owned wine company consisting of Torbreck Vineyards and Winery, (Barossa, Aus.) Quivira Vineyards and Winery (Dry Creek Valley, CA), and LaFollette Winery (Sonoma Coast CA).
  • Launched LaFollette as a new National brand.
  • Consolidated distribution across the US.
  • Managed 3 regional managers and one administrator.
  • Grew all three brands in year over year shipments and depletions.
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national sales manager

  • Planned and directed staffing, training and performance evaluations to develop and control sales and service programs.
  • Determined pricing schedules and discount rates.
  • Monitored customer and market preferences to determine focus of sales efforts.
  • Prepared budgets and approved budget expenditures.
  •  Consulted with department heads to plan sales delivery requirements including advertising, financial and legal factors.
  • Oversaw regional and local sales managers and their teams.
  • Resolved customer complaints regarding sales and service and provided relevant staff training.
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national sales manager

  • Develop ideas  for merchandising  displays ins store and  windows
  • Train all  sales staff in sales and customer service..
  • Supervise staff  in receiving, storing, selling & promoting the collection.
  • Developing a robust marketing program to support indirect channel business plans
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national sales manager

  • Manage sales performance of the Territory Manager and sales staff.
  • Manage a network of 250 + dealers in Eastern Canada to contribute to their success and profitability. 
  • Plan the execution of sales and distribution activities for Eastern Canada.
  • Establish budgets and sales forecasts.
  • Analyze and implement action plans to maintain a predominant position in the Canadian Lawn and Garden market.
  • Set strategic objectives and programs for all sales channels.
  • Manage distributors and mass retailers to contribute to their success and profitability.