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1

media planner

  • Clients : SAB Miller, Essilor 
  • Track competitive activities including, comparing client and competitive brands in terms of SOE, SOV, exploring their advertising strategy on a regular basis
  • Provide cost efficient solutions and media alternatives to reduce CPRPs 
  • Negotiate with selected media for the best possible deals and rates 
2

media planner

  • Organized and administered advertising payments.
  • Researched media options and made recommendations to senior staff.
  • Learned and stayed abreast of advertising best practices.
  • Created presentations to highlight strategies and results of campaign.
3

senior media planner

  • Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings
  • Collaborated with designers and editorial team on marketing materials
  • Coordinated news releases, media responses, press packets and placement of stories in national trade publications
  • Identified value propositions and key messages for all of company’s marketing campaigns
  • Directed and coordinated marketing activities and policies to promote products and services
  • Managed project deadlines and monitored milestones through completion stage
  • Analyzed third-party data and investigated new growth opportunities
4

senior media planner

  • Strategically plan the online media campaigns to align with clients’ objectives.
  • Coordinate  and consult with biddable teams to ensure that the media campaigns have achieved the KPI with high cost efficiency.
  • Monitor media campaigns carefully and look for media optimisation solution to enhance the performance.
  • Execute and analyse the in-dept report with effective recommendation.
5

media planner/buyer

  • Directed research and strategic planning for 37 media clients including direct-to-publisher, digital, broadcast, outdoor, andtrade show support.
  • Managed Media Coordinator’s role and respective responsibilities covering creative management, ad trafficking, metricscollection, and billing.
  • Developed and executed comprehensive paid digital plans encompassing SEM, display, video, programmatic, and social.
  • Utilized tools including Datorama, Tableau, Google AdWords, and Google Analytics to measure paid programs.