Media Planner Resume Examples

media planner

  • Clients : SAB Miller, Essilor 
  • Track competitive activities including, comparing client and competitive brands in terms of SOE, SOV, exploring their advertising strategy on a regular basis
  • Provide cost efficient solutions and media alternatives to reduce CPRPs 
  • Negotiate with selected media for the best possible deals and rates 

media planner

  • Organized and administered advertising payments.
  • Researched media options and made recommendations to senior staff.
  • Learned and stayed abreast of advertising best practices.
  • Created presentations to highlight strategies and results of campaign.

senior media planner

  • Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings
  • Collaborated with designers and editorial team on marketing materials
  • Coordinated news releases, media responses, press packets and placement of stories in national trade publications
  • Identified value propositions and key messages for all of company’s marketing campaigns
  • Directed and coordinated marketing activities and policies to promote products and services
  • Managed project deadlines and monitored milestones through completion stage
  • Analyzed third-party data and investigated new growth opportunities

senior media planner

  • Strategically plan the online media campaigns to align with clients’ objectives.
  • Coordinate  and consult with biddable teams to ensure that the media campaigns have achieved the KPI with high cost efficiency.
  • Monitor media campaigns carefully and look for media optimisation solution to enhance the performance.
  • Execute and analyse the in-dept report with effective recommendation.

media planner/buyer

  • Directed research and strategic planning for 37 media clients including direct-to-publisher, digital, broadcast, outdoor, andtrade show support.
  • Managed Media Coordinator’s role and respective responsibilities covering creative management, ad trafficking, metricscollection, and billing.
  • Developed and executed comprehensive paid digital plans encompassing SEM, display, video, programmatic, and social.
  • Utilized tools including Datorama, Tableau, Google AdWords, and Google Analytics to measure paid programs.

media planner

  • producing financial and media plans and forecasts
  • undertaking relevant research
  • analysing and interpreting data
  • liaising with clients, consumers and advertising staff
  • producing briefs for media buyers 

media planner

  • Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives
  • Formulate plans to extend business with established accounts and to transact business as agent for Amazon India
  • Monitor and analyze campaign results to determine effectiveness of promotion activities.
  • Created detailed bi-weekly campaign reports using reporting software such as AdClarity, Similarweb and Comscore.
  • Worked with various partners to traffic approved campaigns in a timely manner to ensure campaign deliverables are met on time. 
  • Participated in various meetings with media vendors in order to discuss new opportunities that may align well with the client’s objectives. 
  • Developed POVs on various digital topics and presented material to internal teams as well as external clients 

media planner

  • Coordinating, monitoring and evaluating media campaigns. 
  •  Receiving of media orders and confirming accuracy before booking them into the SAP system. 
  •  Liaison with programming and production departments on availability of sponsorship’s materials. 
  •  Scheduling of advertisements as per the clients media plan. 
  •  Monitoring advertisements and liaising with monitoring firms to ensure compliance. 
  •  Reporting and analyzing of daily revenue. 
  •  Reconciliation of advertisements aired and advising the finance department on billing. 

media planner

  • Completed quarterly forecasting and monthly media reviews
  • Analyzed media usage patterns to understand ways in which customers used company products and services
  • Developed and managed communications strategies, plans and budgets 
  • Responsible for trafficking and reporting on all of Amazon’s digital campaigns 

media planner (sr. executive)

  • Selection of media vehicles according to the campaign objectives
  • Interacted with media houses for negotiating Media Buys
  • Was responsible in developing Corporate & Customer Newsletter
  • Reviewing and analyzing competitive move in the industry
  • Exposing brand activities most effectively to ensure high OTS
  • Comparing the Pre vs. Post purchase efficiency on media planning
  • Maintaining PR with the media houses