- Clients : SAB Miller, Essilor
- Track competitive activities including, comparing client and competitive brands in terms of SOE, SOV, exploring their advertising strategy on a regular basis
- Provide cost efficient solutions and media alternatives to reduce CPRPs
- Negotiate with selected media for the best possible deals and rates
- Organized and administered advertising payments.
- Researched media options and made recommendations to senior staff.
- Learned and stayed abreast of advertising best practices.
- Created presentations to highlight strategies and results of campaign.
senior media planner
- Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings
- Collaborated with designers and editorial team on marketing materials
- Coordinated news releases, media responses, press packets and placement of stories in national trade publications
- Identified value propositions and key messages for all of company’s marketing campaigns
- Directed and coordinated marketing activities and policies to promote products and services
- Managed project deadlines and monitored milestones through completion stage
- Analyzed third-party data and investigated new growth opportunities
senior media planner
- Strategically plan the online media campaigns to align with clients’ objectives.
- Coordinate and consult with biddable teams to ensure that the media campaigns have achieved the KPI with high cost efficiency.
- Monitor media campaigns carefully and look for media optimisation solution to enhance the performance.
- Execute and analyse the in-dept report with effective recommendation.
- Directed research and strategic planning for 37 media clients including direct-to-publisher, digital, broadcast, outdoor, andtrade show support.
- Managed Media Coordinator’s role and respective responsibilities covering creative management, ad trafficking, metricscollection, and billing.
- Developed and executed comprehensive paid digital plans encompassing SEM, display, video, programmatic, and social.
- Utilized tools including Datorama, Tableau, Google AdWords, and Google Analytics to measure paid programs.