Email Marketing Resume Examples

email marketing

  • Managing the companies email campaigns and communicating company brands through email marketing. 
  • Analysis of current email marketing campaigns and making recommendations for improvement. 
  • Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. 
  • Tracking and reporting on email campaigns in order to guide improvements. 
  • Reporting to the marketing director on sales revenues generated through email marketing campaigns. 

email marketing/paid media specialist

  • Oversaw the reporting efforts on both SEM and Display marketing initiatives, with ROAS as main KPI.
  • Develop A/B testing strategy for ad-copy, frequency caps and subject lines.
  • Contributed to the Email calendar creation based on merchandising needs and industry trends.
  • Monitored 3rd party publisher placement, ensuring brand standards were met while driving a positive return.
  • Combine SEO metrics to develop complimentary SEM strategy, the most cost effective way possible.