- Managing the companies email campaigns and communicating company brands through email marketing.
- Analysis of current email marketing campaigns and making recommendations for improvement.
- Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Tracking and reporting on email campaigns in order to guide improvements.
- Reporting to the marketing director on sales revenues generated through email marketing campaigns.
email marketing/paid media specialist
- Oversaw the reporting efforts on both SEM and Display marketing initiatives, with ROAS as main KPI.
- Develop A/B testing strategy for ad-copy, frequency caps and subject lines.
- Contributed to the Email calendar creation based on merchandising needs and industry trends.
- Monitored 3rd party publisher placement, ensuring brand standards were met while driving a positive return.
- Combine SEO metrics to develop complimentary SEM strategy, the most cost effective way possible.