Director Of Marketing Resume Examples

director of marketing

  • Develop, manage, and executing digital marketing strategy for B2B software.
  • Analyzing competitors and identifying targeted audiences
  • Develop, implement, and manage digital customer acquisition channels from email to social. 
  • Design, execute, and manage social media promotions and ad campaigns.
  • Implementing and managing content marketing tools to track, measure, and report on marketing ROI (return-on-investment).
  • Research, write, and publish relevant, original, and high-quality content for blogs, websites, and all social media channels to reach the company’s target customers.

director of marketing

  • Direct advertising and Marketing business to business.
  • Train and maintain multiple teams
  • Run daily sales and marketing meetings to motivate team
  • In charge of weekly goal reports and goal setting for teams
  • Strong personal and verbal skills

director of marketing

  • Seek and provide information to help the company determine its position in the marketplace. 
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. 
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. 
  • Measure and assess customer and employee satisfaction. 
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. 

director of marketing

  • Build the Goldfish Swim School brand awareness through out Central Ohio
  • Find and create opportunities for marketing events/booths/partnerships/donation/cross marketing/Mascot visits 
  • Network to make relationships to cross market with other local businesses for events/ marketing opportunities (With businesses such as: Zoombezi Bay, Texas Roadhouse, Columbus Duck Race, The Chiller, COSI, Westerville Chamber of Commerce, Columbus Commons, Sunny 95, 104.9 the River, Jets Pizza, City of Powell and Sky Zone
  • Exceeded leadership team pre-enrollment goals

director of marketing/pr

  • Coordinate and execute Marketing strategies to promote a variety of performance based events through paid media, social media, and direct mail.
  • Design a variety of print and digital media to promote performances and the organization.
  • Shoot and edit photo and video promotional material.
  • Create and maintain relations with local media.
  • Maintain the company website. 

director of marketing

  • Developed segmentation and testing strategies to drive higher rates of customer success using email.
  • Achieved company’s vision and marketing objectives by collaborating with internal departments.
  • Defined and implemented analytics and AB testing technology and methodology.
  • Planned and executed events and marketing programs, producing 120% times goal of qualified leads.
  • Provided feedback to all departments on brand consistency in outbound communications.
  • Boosted conversion rates by 80% through innovative customer relationship building and landing page optimization.
  • Developed and implemented campaigns for email, online advertising, search engines, and direct mail.

director of marketing

  • Currently directing the re-branding of the company.
  • Assembled a team to redesign the website in order to offer a better user experience.
  • Directed the optimization of the company website ensuring costumers can access all the information they need easily.
  • Assembled a team of graphic designers to assist in the relaunch of the brand towards a more commercial approach.
  • Assembled photography team in order to gather the best looking pictures for the products.

director of marketing

  • Developed an integrated digital marketing strategy to position Saladax and its MyCare line of products into the market for investors, medical professionals and consumers. 
  • Led market launch of 2 product lines. Identified opportunities, researched positioning strategy with Sr. VP of Business Development and created campaigns to commercialize the Psychiatry and Neurology line of assays. Researched and communicated with like-minded medical alliances via digital marketing strategies through social media channels to commercialize Saladax MyCare line of products to consumers. 
  • Wrote media releases based on white-papers globally presented by Saladax president to elite groups of Oncology professionals. 
  • Developed branding guidelines framework to launch Saladax MyCare into commercialization. 

director of marketing

  • Initiated all technical on-site SEO fixes
  • Managed a team of 5 writers for content marketing Created their content calendars and distribution channels
  • In charge of admissions for assisted living residency which involved the move-ins and outs of residents, community tours, home visits, marketing phone calls, medical followups and insurance verifications.
  • Worked closely with Executive Director and Nurses to ensure proper procedures were administrated. 

director of marketing

  • Responsible for marketing direction, vision, and P&L accountability for the following departments marketing & promotions, customers service, design & graphics, products & special services. 
  • Directed the marketing function with emphasis on championing the brand and expanding the customer base. 
  • Conceived and implemented the digital and social media strategy and road-map for the company producing cost efficiency in media spends
  • Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy.
  • Supported leadership with strategic planning and development 
  • Formulated communications strategies, plans and direct marketing activities and policies to promote products and services.
  • Directed development and production of all marketing communication. Supported marketing team with development of brand building tools (including, but not limited to collateral, website, social and programs)