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1

chief marketing officer

  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
2

chief marketing officer

  • Created strategies to market one of its kind “on the go personalized” non-electric and portable bowling machine.
  • Researched and suggested innovative marketing ideas during bi-weekly team meetings.
  • Assisted in devising new ways to drive traffic to company website and implement ideas through web, mail and social media outlets.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
3

chief marketing officer

  • Initiate market research studies and analyze their findings.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
4

chief marketing officer

  • Directs and coordinates marketing activities and policies to promote services, advertising and branding.
  • Directs the hiring, training, and performance evaluations of marketing staff; Oversees their daily activities.
  • Develops pricing strategies, balancing firm objectives and client satisfaction.
  • Negotiates contracts with vendors or distributors to manage cost while establishing distribution networks and developing distribution strategies.
  • Responds to requests for information from the media or designates an appropriate spokesperson or information source.
  •  Develops public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Prepares and edits publications for internal and external audiences, including all press releases and photography.
5

chief marketing officer

  • Market research to identify potential markets with growing demands of product line resulting in expansion of business to 4 additional countries
  • Launched SEM, SEO anc social media campaigns which increased the traffic on the website by 5x in 1 year
  • In-depth market research to identify and partner with new B2B partners in Middle East market
  • Arranges or attends public appearances and lectures for clients to increase company awareness.