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category manager

  • Owner for category (Consumer Electronics), with responsibility for identifying gap, deciding the right selection mix on site, identifying the right source for the selection.
  • Building relationships with brands and key accounts.
  • Define key accounts business initiatives to grow and retain a strong account base.
  • Work and coordinate with various sellers spread out across the country to help achieve the target business goal.
  • Building selection, responsible for determining customer market needs, growing selection across subcategories, brands and use cases, and getting support for marketing campaigns.
  • Joint planning with marketing teamwork closely with them to ensure sufficient visibility to our products and jointly participate in the marketing events conducted on the platform.
  • Sales tracking & analysis.
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category manager

  • Cross category promotions like (Biscuits Free with Tea), Super saver Combo Packs
  • Ensure  maximum category incidences in every invoicing done
  • Checking availability of the competitive products and comparing the  price .
  • Keeping update with the latest launch in the category and doing R&D thoroughly for bringing the new products in.
  • Support planning and launching of innovative programs, categories and features. Implementation & execution of marketing event calendar.
  • Responsible for budgeting, forecasting, making category level strategy and achieving sales and margin targets assigned to a particular category.
  • Manage category P&L, build category salience and drive sustainable growth. Ensure category meets the top line and bottom line targets.