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campaign manager

  • Responsible for account optimization and delivery for an allocated named account list including gaming and non-gaming developer clients
  • Working with advertisers to understand their expectations, make use of internal reporting tools to uncover insights, use business levers to optimize and make commercial decisions to match advertiser ROI expectations and unlock new revenue opportunities
  • Influence partner strategy by cross/up-selling new market opportunities, product features etc. by utilizing data-driven insights to support recommendations
  • Orchestrate the cross-functional support required to ensure that campaigns match up to client needs: Track and resolve key client issues in a proactive manner and manage for campaign implementation, management and performance
  • Understand and help deploy new innovations that InMobi takes to market (e.g. targeting, ad formats, pricing and tracking solutions; Provide feedback to the product team in designing better products by communicating market realities and advertiser pain points)

campaign manager

  • Review and analyze campaigns and present clear and strategic recommendations to deliver result-driven marketing solutions.
  • Plan and deliver the end-to-end execution of multi-channel marketing campaign.
  • Collaborates with marketers to provide consultative support as a SME of the campaign set-up process.
  • Managed delivery and performance of 100+ Brand and Programmatic campaigns for verticals like FMCG, Retail, Food & Beverage, Electronics, etc

campaign manager

  • Adwords, Google Analytics, SEO and SEM

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